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Experienced Communications Professional
Seasoned, versatile marketing and communications professional with award-winning writing and strategy experience with category leaders in financial services, law, higher education, publishing, non-profit development, information technology, health care, commercial real estate, among others.
Association Marketing - The American Institute of Architects (AiA)
Sponsored Content - Home for Life
Thought Leadership - Leica Geosystems
Leads copy content strategy development and writing for Hanley Wood, the premier media, event, information and strategic marketing services company serving the residential and commercial design and construction industries. Spearheads copy content development for leading trade associations and global B2B marketers, including HTML emails, thought leadership interviews, brand marketing/co-branded online content and national launch campaign strategy and content.
Free lance writing and consulting, chiefly B2B, B2C and corporate communications assignments. Actively seeking full-time career opportunities.
Advanced senior leadership's top business priorities across the $250 million international organization through a multi-channel online communication program. Launched intranet news platform and weekly html email reports that informed and inspired over 1,800 employees in the U.S. and U.K. Led the company to three employer excellence award in 2012, the first such distinctions in the company's 25-year history.
Drove sales for the company's online information and marketing services. Created common brand voice across all online and offline marketing channels. Company revenues skyrocketed over 100% during this time, climbing from about $100 million in 2005 to well over $200 million by 2009. Authored www.CoStar.com, product brochures and marketing collateral that remain the company's online and offline marketing backbone.
Managed a profitable direct marketing writing consultancy that provided counsel and copy to direct marketing, ad and sales promotion agencies throughout the U.S. on a project basis. Created control-busting programs for many of America's leading names in financial services, information technology, banking, health care and fund raising including Capital One Bank, First Indiana Bank, Hewlett-Packard, A.G. Edwards, Principal Bank, Met Life Auto & Home, American Red Cross, PNC Bank, Wells Fargo, Mosaic and many others.