Seasoned, versatile marketing and communications professional with award-winning writing and strategy experience with category leaders in financial services, law, higher education, publishing, non-profit development, information technology, health care, commercial real estate, among others.

Work Samples

  • Association Marketing - The American Institute of Architects (AiA)

  • Sponsored Content - Home for Life

  • Thought Leadership - Leica Geosystems

Work History

  • Senior Copywriter - Strategic Marketing Services

    • Hanley Wood
    • Mar 2013 - Present (1 year 1 month)

    Leads copy content strategy development and writing for Hanley Wood, the premier media, event, information and strategic marketing services company serving the residential and commercial design and construction industries. Spearheads copy content development for leading trade associations and global B2B marketers, including HTML emails, thought leadership interviews, brand marketing/co-branded online content and national launch campaign strategy and content.

  • Principal

    • Direct Solutions
    • Feb 2005 - Present (9 years 2 months)

    Free lance writing and consulting, chiefly B2B, B2C and corporate communications assignments. Actively seeking full-time career opportunities.

  • Internal Communications Manager

    • CoStar Group
    • Oct 2009 - Jul 2012 (2 years 9 months)

    Advanced senior leadership's top business priorities across the $250 million international organization through a multi-channel online communication program. Launched intranet news platform and weekly html email reports that informed and inspired over 1,800 employees in the U.S. and U.K. Led the company to three employer excellence award in 2012, the first such distinctions in the company's 25-year history.

  • Senior Marketing Writer

    • CoStar Group
    • Feb 2005 - Oct 2009 (4 years 8 months)

    Drove sales for the company's online information and marketing services. Created common brand voice across all online and offline marketing channels. Company revenues skyrocketed over 100% during this time, climbing from about $100 million in 2005 to well over $200 million by 2009. Authored www.CoStar.com, product brochures and marketing collateral that remain the company's online and offline marketing backbone.

  • Principal/Senior Writer

    • Direct Solutions
    • Apr 1994 - Feb 2005 (10 years 10 months)

    Managed a profitable direct marketing writing consultancy that provided counsel and copy to direct marketing, ad and sales promotion agencies throughout the U.S. on a project basis. Created control-busting programs for many of America's leading names in financial services, information technology, banking, health care and fund raising including Capital One Bank, First Indiana Bank, Hewlett-Packard, A.G. Edwards, Principal Bank, Met Life Auto & Home, American Red Cross, PNC Bank, Wells Fargo, Mosaic and many others.

Specialties

Affiliations

Many Linkedin professional groups

Awards

Washington D.C. IABC Silver Inkwell Awards Direct Marketing Association Gold & Silver ECHO Awards Web Marketing Association 'Best Information Services Integrated Ad Campaign'

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