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All of the products within the market had handles that were blow molded from flimsy plastic, or shelled with thin plastic ribs on the bottom which impacted ergonomics. I wanted to create a full round handle that was wasn't hollow on the bottom, while maintaining cost. I found inspiration in organic and architectural elements because their forms were structural yet open which meant we could use less plastic to save cost, and still maintain structure.
Sketch ideation led to several concepts where I had created cut outs on the side of the handle. Instead of shelling the bottom and adding ribs for support, I incorporated the ribs on the side as an aesthetic within the design itself. These cut outs reduced plastic to meet cost goals and maintained the ability to keep a full round handle for increased ergonomics and quality.