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ADVERTISING - I LOVE BISON
I LOVE BISON - Love Bison is a consumer focused website that sells gourmet prepackaged Bison meat online and per call. This campaign focuses on meat lovers, the primary audience is women, those who live a busy life style, but are conscious about their health and diet. The campaign concept is to love your body, love Bison meat by highlighting the health benefits of it. Media: Print and TV.