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Consultant, Marketing & Brand
Ambitious marketing professional with impeccable project management skills specializing in copywriting, company branding, and strategy execution. Dedicated to meeting client expectations on time and on brand. Seeking to bring a balance of strategic vision, creative insight, and tactical experience to the position.
Proven experience in digital publishing/higher education/healthcare.
Specialties: Advertising, copywriting, editing, content development, internal communication, digital strategy development, search engine optimization, paid and organic search, branding, public relations, business writing, web content management, adobe creative suite, dreamweaver, html, microsoft office,
Collateral: Higher Education
Digital- Banner Ads
- Taproot Foundation
- May 2013 - Present (7 months)
Specialist, Marketing & Brand (Freelance)
- Presence Health
- May 2012 - Present (1 year 7 months)
▫Developed copy for fliers, sales sheets, patient brochures, and web; assisted in creation of internal messaging and strategy development during company rebranding campaign.
▫Applied strong project management skills while collaborating with vendors, designers, printers, agencies and mail houses; Ensured compliance to all brand identity standards.
▫Successfully supported the manager of marketing in the marketing and promotion of 300+ physicians across 60 locations statewide.
Associate Director of Communications
- Northern Seminary
- Oct 2011 - Mar 2012 (5 months)
▫Responsible for content creation and optimization of seminary’s websites and social media channels: www.seminary.edu, www.lindnerconferencecenter.com
▫Developed copy and communicated design concepts for the creation of print materials and appeal booklets, thus increasing funding for the Office of Institutional Advancement.
▫Executed public relations efforts for the seminary, raising the visibility and image of Northern’s mission, faculty, and programs to both internal and external constituencies.
▫Produced and implemented a communications production timeline to track the creation and distribution of all outgoing communication materials including enewsletters, print newsletters, donor appeal booklets, program-specific course
Marketing Assistant (grant funded one year)
- Christianity Today International
- Jun 2010 - Jun 2011 (1 year)
▫Increased sales of ministry resources and subscriptions for several e-commerce websites:
www.preachingtoday.com, www.smallgroups.com, www.buildingchurchleaders.com, www.leadershipjournal.net, www.churchlawandtax.com, www.todayschristianwomen.com
▫Developed copy and communicated design concepts for e-blasts, banner ads, Google pay-per-click campaigns, news releases, microsites, etc.
▫Managed research and tracking initiatives of e-marketing campaigns by monitoring open rates, testing subject lines, and running A/B split tests.
▫Assisted marketers with website redesigns and updates, including landing page organization, cross selling, paid and organic search engine optimization.
- Tinley Park Public Library
- Jan 2008 - Aug 2010 (2 years 7 months)
*Established strong partnerships with local businesses to secure donations for outreach events/programming.
*Off-site, served as contact for library by driving Tinley Park Bookmobile to stops in community, i.e. daycare centers, senior citizen centers, underserved neighborhoods, parks, etc. while offering reading/leisure materials.
*Provided support for library outreach programs in the community, i.e. “Stories on the Go”, “Children Summer Reading Program”, “Crime Night”.
*Attended varied library workshops and seminars to maintain current on library research tactics.
*Created and implemented patron satisfaction surveys to evaluate the concerns of target demographics.
- Property Consultants Realty
- Jun 2007 - Dec 2007 (6 months)
*Applied strong copywriting and copyediting skills to all outgoing material formulated by the Marketing Department including bi-monthly ad in the Chicago Tribune, press releases, and promotional pieces, i.e. brochures, post cards, media kits.
*Wrote compelling copy on company’s website, as well as other industry related websites that properties were being advertised on, i.e. realtor.com, mls.com, chicagotribune.com, zillow.com.
*Clearly communicated the needs of 75+ agents to the marketing team, and the creative tone of the marketing materials to the agents.
*Served as liaison between the agents and external photography company, communicating the creative atmosphere for photo shoots of houses and properties, and using graphic design software to touch up pictures for creation of marketing collateral.
*Maintained consistent branding of company’s image across multiple communication channels.
Worship Team Member
- InterVarsity Christian Fellowship/USA
- 2003 - 2005 (2 years)
- Bachelors of Arts Advertising
- 2003 - 2005
Related Coursework: Rhetoric and Composition, Strategic Research in Advertising and Public Relations, Advertising Copywriting, Media Writing, Public Relations Writing, Crisis Management Planning, Advertising Campaigns, Introduction to Theology, Hebrew Scriptures/Old Testament Overview, New Testament Overview and Theology Through the Centuries.