Ambitious creative professional specializing in company branding, strategy execution, and copywriting across multiple communication channels including: print ads, banner ads, web content, social media and email marketing campaigns. Proven experience in both corporate and non-profit sectors.
Gina M. Rago
777 Royal Saint George Dr. Naperville, IL 60563 (708) 336-9581 email@example.com
Read recommendations from other employers here: http://www.linkedin.com/in/ginarago
View my creative portfolio here: http://www.coroflot.com/GinaRago
OBJECTIVE: Ambitious creative professional specializing in company branding, strategy execution, and copywriting across multiple communication channels including: print ads, banner ads, web content, social media and email marketing campaigns.
Resurrection Health Care via Creative Circle
Creative, Marketing & Brand May 2012 – Present
▫Developed copy for fliers, sales sheets, patient brochures, and web; assisted in creation of internal messaging and strategy development during company rebranding campaign.
▫Applied strong project management skills while collaborating with vendors, designers, printers, agencies and mail houses; Ensured compliance to all brand identity standards.
▫Successfully supported the manager of marketing in the marketing and promotion of 300+ physicians across 60 locations statewide.
Associate Director of Communications October 2011 – April 2012
▫Responsible for content creation and optimization of seminary’s websites and social media channels: www.seminary.edu, www.lindnerconferencecenter.com
▫Developed copy and communicated design concepts for the creation of print materials and appeal booklets, thus increasing funding for the Office of Institutional Advancement.
▫Executed public relations efforts for the seminary, raising the visibility and image of Northern’s mission, faculty, and programs to both internal and external constituencies.
▫Produced and implemented a communications production timeline to track the creation and distribution of all outgoing communication materials including enewsletters, print newsletters, donor appeal booklets, program-specific course literature, etc.
Online Marketing Assistant (Grant-Funded) June 2010 – June 2011
▫Increased sales of ministry resources and subscriptions for several e-commerce websites:
www.preachingtoday.com, www.smallgroups.com, www.buildingchurchleaders.com, www.leadershipjournal.net, www.churchlawandtax.com, www.todayschristianwomen.com
▫Developed copy and communicated design concepts for e-blasts, banner ads, Google pay-per-click campaigns, news releases, microsites, etc.
▫Managed research and tracking initiatives of e-marketing campaigns by monitoring open rates, testing subject lines, and running A/B split tests.
▫Assisted marketers with website redesigns and updates, including landing page organization, cross selling, paid and organic search engine optimization.
Property Consultants’ Realty
Marketing Intern June 2007 – November 2007
▫Successfully collaborated with marketing and graphics team in brainstorming market strategies to enhance company’s web presence and overall branding.
▫Applied strong copywriting and copyediting skills to all outgoing material including bi-monthly ad in the Chicago Tribune, press releases, and promotional pieces i.e. brochures, post cards, media kits.
▫Wrote compelling copy on company’s website, as well as other industry related websites that properties were being advertised on, i.e. realtor.com, mls.com, chicagotribune.com, zillow.com.
▫Served as liaison between agents and external photography company, communicating the creative atmosphere for photo shoots of houses and properties, and using graphic design software to touch up pictures for creation of marketing collateral.
Marquette University, 2005
Bachelor of Arts, College of Communication