Hi, I’m Hailey. A product designer, storyteller, tinkerer; always trying to keep my gears turning and hands moving. As an east coast transplant, recently trading my native New Hampshire hills for the west coast mountains, I could not be more thrilled to be a new addition to the dynamic Bay Area design community. Prior to the big move, I was the Lead Designer at a kick-ass NYC start-up called Uncharted Play, designers of the award-winning SOCCKET. The SOCCKET is an energy harnessing soccer ball developed for areas with little to no access to reliable electricity. All it takes is 30 minutes of play and you can power a 6W LED light for 3 hours.

Work Samples

  • SOCCKET: The Energy Harnessing Soccer Ball

  • PELI: Children's Play Furniture

  • Xylight: Social Interaction Development

Work History

  • Lead Designer

    - Identified and refined consumer needs using early prototypes to develop new indestructible outer shell for the SOCCKET
    - Increased playability of the SOCCKET by reducing the weight by 40%
    - Designed sister products that focus on user engagement of global social issues
    - Developed scripts and methodologies for ethnographic research studies
    - Led a team of industrial design and mechanical engineer interns

  • Industrial Design Co-Op

    • Procter and Gamble
    • Boston, MA
    • May 2011 - Aug 2011 (3 months)

    - Ideated, sketched and produced 3D CAD models for various razor concepts
    - Patent filed as sole inventor on unisex razor for emerging markets
    - Conducted extensive research on CMF trends relating to female beauty and grooming
    - Developed consumer testing methodology and stimuli for material and form innovation
    - Collaborated with designers, engineers and market researchers

  • Industrial Design Intern

    • Radius Product Development
    • Clinton, MA
    • May 2010 - Aug 2010 (3 months)

    - Produced concept development, idea generation and final renderings for household consumer products and cosmetics for Estee Lauder, Staples and P&G
    - Conducted ethnographic, user interaction and trend research
    - Created design presentations for leading global clients, including 3D modeling
    - Worked with interdisciplinary teams to produce innovative design solutions

Education

  • Pratt Institute

    • Bachelor of Industrial Design Industrial Design
    • 2008 - 2012

    Cumulative GPA: 3.98 Summa Cum Laude

Specialties

Awards

Rowena Reed Kostellow, First place in Design Competition focusing on portraying our understanding of three dimensional forms and translating that into user centered products, 2010 Foundation Art Scholarship Competition Finalist, 2009 Schmutzik Award, 3rd place in Competition, 2009

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