Heidi Hernandez

• Design and produce programs, flyers, posters and advertisements for various local cabaret shows, small businesses and Off Broadway Theatres.
• Create collateral design including rack cards, business cards and press packages for various clients including Coney Island USA

• Design graphics for personalized pet products including food and water bowls, leashes, and puppy t-shirts.
• Assist in establishing brand identity by designing collateral including press kit and advertisements.
• Create monthly newsletter campaigns consisting of charity opportunities, new product and workshop announcements.
• Create various art for promotional campaigns and collateral design

• Create licensed junior’s girl apparel for large department and chain stores including Hot Topic, Forever 21 and Walmart
• Setup technical packs for production ready art including color call outs and scaled art
• Design and produce presentation boards for sales meetings
• Research fashion and market trends

• Reorganize Market Week samples and develop a system in which styles can be easily accessed based on date created, date approved and style number
• Complete flat sketches for technical packs

• Create graphics to be featured on layettes for the Fall 2007 line.
• Conduct children’s wear trend research for upcoming seasons via trend databases.