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Hello friends, Colleagues & friends call me CK. I come from Vietnam - the hidden charm of SE Asia you know. Im a strategic planner & a true brand designer. My daily job is help clients to answer the issue: how to bridge the gap between business strategy & design. My company - Left Brain Connectors is one of the most creditable strategy-led brand idea & brand design agency in Vietnam. Love to learn & share everything with all you guy.
SUMMARY Obviously focus in creating the differentiate & valuable brand through market insight-out and creativity understanding under the border of market relevancy. Specialties brand idea & brand design EXPERIENCE Partner at Greyfinders | HR consulting GreyFinders Co., Ltd Public Company; Human Resources industry April 2009 – Present (2 years 6 months) Greyfinders is a business member of Left Brain Asia, a private investment partnership company in small but creative businesses, who also owns Left Brain Connectors (www.leftbrainconnectors.vn)- the leading brand idea firm in Vietnam. We focus on HR services with a special concept that assists clients not simply searching ''best fit talent'' but more strategically "engaging employer brand value" through our selection processes. CLIENT: Intel, Pepsi, GSK, Henkel Group, Linfox, Sonion, Givaudan, American Standard, Linde Gas, Behn Meyer, Lotte Supermarket, Kinh Do Group, Nguyen Kim Group, E-Block, DQ Corp, Left Brain Asia, Vinamit ... Managing Director | Design Business Left Brain Connectors Privately Held; Marketing and Advertising industry July 2007 – Present (4 years 3 months) Left Brain Connectors is one of the most reputable strategy-led brand idea firms in Vietnam.Found in early 2007 with the clear vision "To be leading strategy-led creative entrepreneurial organization". Today more than 50 brands have been working with us including fast growing local brands and well known international brands...: Abbott Milk, Masan food, An Long, Vinataba Corp, Romano, Romano skinz expert, Nestle (nescafe viet professional), Pepsi, Dr. Thanh (herbal tea), Vinamit, Soya milk, Juicy, Poca, Prudential finance, Number 1, ICP - Dr. men, Hapikids, BIM GROUP, DQ Corp, Art Grlass, Enchanteur, IZZI, Eversoft, Gervenne, Bavapen Mobile phone, Wonderfarm green tea, Ben Thanh beer, Flemex, V-Phano,Homemade food, poca, Vera, Ngoc Tra (Vinataba), Fruit tea, ZenCare ... Left Brain Connectors' recognized core expertises: - Brand architecture (beyond visual expression) - Brand positioning - Brand identity - Packaging design - Branded environment - Brand engagement - Naming - Product portfolio strategy & consulting (from segmentation to pricing) Partner Left Brain Aisa Marketing and Advertising industry July 2007 – Present (4 years 3 months) Left Brain Asia, a private investment partnership company in small but creative businesses in Vietnam.
Royal Melbourne Institute of Technology