Grolsch Enigma
As part of a University project, we were given an existing circuit board, in this case a digital thermometer, and we had to create a new use for it as a product.
The brief was left open with regards to target market but the cost effectiveness of the design was stressed.
I decided to concentrate on a promotional item, incorporating an emphasis on low cost manufacture and user interaction.
I wanted to create something both simple & clever that would start conversations and increase a brands desirability.