Jan Baughman

• CRO (Conversion Rate Optimization)
• SEO (Search Engine Optimization)
• Digital Analytics
• Mobile-Friendly (Blogs, Landing Pages, Call-to-Action, Forms)
• Social Media
• Email Marketing
• Online Surveys
• CRM (Customer Relationship Management)
• PPC (Pay Per Click)
• Premium Content Creation (Ebooks, White Papers, Videos, Audio)
• Dedicated to continual learning through research
- Content Marketing Institute
- HubSpot Academy
• Exceptional project management and organizational skills.
- Research, conceptualization, design, implementation, test, analysis
• Sound judgment, decision making, and problem solving
- Conducted research surveys to develop marketing strategies
• Extremely skilled in visual communications
- Conceptualization, design, layout, illustration, and photography
• Excellent communication and interpersonal skills
- Advanced customer service skills
- Ability to interact with and motivate others
• Designed integrated marketing communications branding guidelines
- Developed verbal and visual communications strategies
- Designed and defined usage for logo marks and signatures, color palettes, etc...
• Produced digital designs, 3D graphics, illustrations, and photography
• Designed web pages and web graphics

• Designed custom electric and non-electric signs for retail establishments
• Assisted with sales presentations
• Drafted production drawings for sign manufacturing
• Designed brochures for corporate communications
Selected Accomplishments:
• Created designs that generated $600K in sales during first year of employment
• Chosen by management to calculate engineering requirements for pylon installations
• Played instrumental role in division level marketing communications effort

• Designed integrated marketing communications branding guidelines
• Produced digital photography and illustrations
• Designed web pages and web graphics

• Designed and produced marketing proposal covers and graphics
• Designed corporate communications collateral including signs, brochures, posters, etc...
Selected Accomplishments:
• Designed covers and graphics for several multi-million dollar project proposals

• Conceptualized and designed graphics for signs and banners
• Assisted with vinyl weeding, transfer tape application, and vinyl graphics application

• Designed advertising and marketing collateral
• Conducted research surveys to develop advertising and marketing strategies
• Coordinated advertising and public relations for corporate events
Selected Accomplishments:
• Coordinated the design and purchase of menu boards for eight store locations
• Illustrated and designed labels for new line of bottled fruit syrups