Resumé

Senior Art Director/Senior Designer
Geniosity Advertising + Design
2000-Present

Responsible for the day-to-day operations of an advertising studio. Create design concepts and sales pitches to supplement ideas and budgets for new business. Lead sales initiations with proven closing track record. Provide design direction to a team of designers and developers. Manage creative & development teams and vendors to assure timely and quality outcomes of projects. Interface with clients on a daily basis to ensure open communication and outstanding customer service. Help businesses to penetrate their markets by correctly positioning their brand identity and establishing a competitive edge.


• Directed & designed MSR Laboratories Corporate ID, sales and marketing print collateral and a website with a blog
• BrownBetty® Brand Identity Design and production of
marketing and sales collateral and interactive Flash website
• Created a brand exploration concept for American Tourister. Designed print and sales collateral and multimedia for Samsonite and American Tourister Brands
• Opened a new sales channel for Hitachi AIC. Website redesign resulted in improved organic search engine ranking and conversion rates.
• Brought Harvard University partnership proposal to a new presentation level and clinched an account for Siemens Building Technologies.
• Re-branded “Detachable pill boxes” to Detach N’ Go
product brand which opened the door to product retail placement in Target and Walgreens. Executed all print
collateral, trade show graphics, multimedia presentations and Detachablepillbox.com website
• Designed It’s Exciting Lighting brand. Designed & produced print collateral, website and e-mail blast promotions
• Designed & developed custom retail pet shop supplier
e-commerce system for Gotorovers.com

Projects by Jana White

Helium
35 Files

Detach N Go
10 Files

Samsonite
5 Files

Catalogs
4 Files

Website Design & Development
10 Files

Package Design
4 Files

BrownBetty Brand Identity Design
7 Files

MSR Lab Corporate ID Design
3 Files

Advertising Promotions
4 Files

Print Ads
2 Files

Logo Design
3 Files

Interactive Design
1 File

Siemens Building Technologies
2 Files

Acrylic Paintings
5 Files

Illustration
3 Files

Moments of Life
2 Files

Creative Director
2 Files

Website Advertising
1 File

Publishing
1 File