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GoBox! was created as a concept for IDSA Atlanta’s student 24 hour design competition “Charette de 24 heurres”. The competition got under way at midnight when the design brief “To Go” was presented to participating students. The brief explained how current take out solutions create unnecessary waste and do not have a prolonged product life and it presented a unique opportunity for designers to change the trend.
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GoBox! was created as a concept for IDSA Atlanta’s student 24 hour design competition “Charette de 24 heurres”. The competition got under way at midnight when the design brief “To Go” was presented to participating students. The brief explained how current take out solutions create unnecessary waste and do not have a prolonged product life and it presented a unique opportunity for designers to change the trend.
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Once the design brief was sent out, participating students only had 24 hours to think of a solution and submit their ideas. Instantly after reading the brief my mind went to a problem I continually had with existing take home sushi boxes. The current solutions do not place an emphasis on organization or making the eating experience easier and I felt these problems could be corrected easily.
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The original design centered around two features: a chopstick slot and a designated dipping and storage spot for soy sauce, wasabi, and ginger. The chopstick slot was important as it helps to prevent them from being forgotten at purchase as I have forgotten them numerous times and had to eat my sushi with a fork. In order to make eating sushi easier I also created designated spots for the soy sauce, wasabi and ginger to be held.
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I liked all the elements I had incorporated, but I felt I needed to tie the whole concept together. My goal was for this take out box to not only make eating from it the first time enjoyable, but allow for it to be used for future meals. One of the main changes from the original concept was the decision to incorporated 2 slots in the lid of the container to hold either chopsticks or the combination of a plastic fork and spoon, depending on the type of food that was being sold in the container.
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ReDesign highlights.

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