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Senior Copywriter at GoPro
San Diego, CA
San Diego, CA
Copywriter specializing in interactive, eCommerce, advertising, marketing, concept and campaign development.
ELECTRA ads & collateral
SONY online & in-store
Copywriter for Sony Creative Services. Direct online, eCommerce and retail environments. Collaborate with marketing and product teams, web producers, developers, design and UX to create on-brand copy for the Sony Store online, Sony.com, Sony retail stores, etc. Projects include store.sony.com SEO-optimized landing pages, product detail pages, banners, promotional copy, product positioning statements, headlines/taglines, feature copy, product launches, CTAs, in-store collateral and more.
Project work with various brands including Electra Bicycle Co., Prana, Split, Flow snowboards & apparel, Del Mar Plaza and more. Concept writing, website/app/blog writing and content development, advertising copywriting, collateral concepting and copywriting: ads, catalogs, look books, email blasts, hangtags, press releases, product descriptions, headlines and taglines.
Published in the following magazines and online publications: California Visitors Guide, Visitcalifornia.com, Surfer, Lip Gloss, The Surfers Journal, Surfline.com, Mundo Rad!, Morsurf, Saltwater Girl, Sufeuses, Tide, Planeta Surf, Enjoy, Slack, Pacific Longboarder, Longboard Magazine, Surfshot, Wend, On The Board, Surftrip Journal, Surfergirls, Surf Life for Women, Slide, Nalu, Elle Girl.
Surf team rider and brand ambassador for French surfwear and action sports apparel company, Oxbow. Traveled worldwide with surf team for photo/video shoots, competitions, appearances and promotional events. Surfed competitively on the ASP women's longboard surfing tour.
Graduated Cum Laude from the University Honors Program. FAU Presidential Scholarship, Florida Bright Futures Scholarship and George Snow Scholarship Fund recipient.