Design, Marketing, and Fashion are all my passions. I've held titles as an Advertising Art Director, Art & Fashion Director, Marketing Director, and Senior Designer/Stylist in the 8+ years I've been in the industry. My goal for my career is to work more in advertising design, to help build or re-build businesses' brands. I enjoy the challenge of starting from scratch and watching it grow. No matter how small the project, I thrive on successful results!
Editorial Photo Styling
Marketing and Advertising Design
Senior Designer & Stylist | GANNETT Magazine Group
Phoenix, Arizona | 08/2010 --Current --
As the Senior Designer at GANNETT, I am solely responsible for developing the National magazine, Your Health Monthly, and for concepting, photo shoots, and styling for Moms Like Me Magazine. My day-to-day responsibilities include, initial concept of editorial layouts, booking photoshoots, prop shop and wardrobe style, shoot location selection, art directing shoots, choosing models, creating all editorial layouts, as well as 6-12 more versions of the same layout to accommodate newspaper tabs and ad sizes, making sure we are on production deadline for 25 different markets, and any promotional GANNETT advertising.
Marketing Design Specialist | Message Masters
Tempe, Arizona | 12/08-3/09 --Business Closed--
At Message Masters I had three main job descriptions, graphic design, marketing specialist, and sales. Focusing on postcard, text message, and e-mail marketing, I helped Nationwide clients with B2B and B2C marketing campaigns. Once the best approach was determined, I would design and prepare all projects for print, or broadcast. After the campaigns were complete, I also maintained good standing with clients, and kept updated records of possible prospects and leads.
Marketing Communication Director | Wm French Buyer’s Real Estate Company
Chesterfield, Missouri | 4/07-10/08
I was responsible for developing Wm French’s marketing campaigns, brand structure and event planning. From conception to completion, I used direct mail, created and maintained a new web site, advertising and PR mediums to develop a strong uniform brand awareness in their market. I created four major campaigns through designing, writing, editing, tracking and budgeting each idea to conclusion for 2007 and 2008. I also maintained a constant update on all client lists for 28 real estate agents, and all corporate, rental and international accounts. Researching new, creative ways of effective advertising and keeping abreast of current business trends, were also a large part of my job.
Art & Fashion Director | St. Louis Magazine & AT HOME Magazine
St. Louis, Missouri | 8/05-4/07
I began in a part-time freelance position which promptly lead to a full-time position, as the Assistant Art Director for both St. Louis Magazine and AT HOME Magazine. In an average 12-hour day, I created editorial layouts, promotional and marketing pieces, ads and art directed, styled, and prop shopped for editorial photo shoots. Each job was from conception to completion. I was also the Fashion Director for St. Louis Magazine, and my duties included the conception, art direction, of all seasonal fashion shoots. I hired local stylist, photographers and scouted models for each shoot. I was the main coordinator, prop supplier, wardrobe stylist, theme creator, and the designer for the final layout in the magazine. For each image picked for the editorial layout, I color corrected and set it up for production.
— In-between these jobs I moved to Milan, Italy for my Master’s Degree in Fashion PR —
Advertising Art Director | Media That Deelivers (“Dee” is owners last name)/Arizona Foothills Magazine
Scottsdale, Arizona | 09/02-09/04
Directly after graduating college I became the Advertising Art Director for Media That Deelivers. I created printable pieces for 8 on-going publications. I also design advertising collateral for the publishing company and it’s clients. A few examples of my job duties include, editorial layouts, advetorials, event pieces, updating the web site, color corrections, and ads. I was also an integral component to the photo shoots for the main publication, Arizona Foothills Magazine. With this responsibility, I would choose the location of the shoot, model scout, wardrobe style, prop shop, select the photographer, prepare the budget and art direct the shoot.
Instituto Marangoni | Milan, Italy
Master’s Degree in Fashion Promotion 10/04-05/05
Collins College | Tempe, Arizona
Bachelor’s Degree in Graphic & Web Page Design 9/00-5/02
Associates Degree in Visual Communications 9/98-5/00
CS4, QuarkXpress, K4, SalesForce, ACT, all Microsoft Office programs, GoLive, File Maker Pro, Pagemaker
Collins College Graphic Design School