Jessica Lutcza
Philadelphia, PA
Build-A-Chicken Nutrition Campaign Poster - The goal of this project was to create a poster and accompanying tote bag as part of a campaign to create nutritional awareness for the American Dietetic Association. The concept focuses on the fact that the FDA has no official definition for the term "all-natural" thus allowing food manufacturers to inaccurately label products like chicken and mislead consumers.
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Poster detail
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Poster detail
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Poster in-situation
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Accompanying tote bag
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Tote bag detail
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