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  • Jessina Collins

    Designer/Partner at Freeform Creative

    Oakland, CA

Industrial designer with 10+ years' experience leading and implementing all phases of product design. Deep expertise in residential building and remodeling consumer goods. Progressively complex roles bringing together industrial design, marketing, product management, and engineering to create consumer preferred products. Passion for research driven, strategy-oriented design. A highly organized 'leader-doer', experienced working on multi-disciplinary teams and engaging with buyers and clients. Co-founder of IDSF - a growing community for San Francisco Bay Area Industrial Designers, with over 800 members. Visit www.IDSF.org for more information.

Work Samples

  • Delta Faucet 'Addison' Touch Kitchen Pull-Down

  • Delta Faucet '2-in-1 Handshower' Prototype

  • Water Features for Hot Springs Spas

Work History

  • Designer/Partner

    • Freeform Inc.
    • Oakland, CA
    • Apr 2015 - Present (2 years 8 months)

    Freeform Creative is a design collective that exists at the intersection of Design, Technology, Passion and Innovation. We are Product Designers, Creatives, Observers and Analysts. Our work blends traditional product design with emerging markets and technologies to create products, experiences and environments that fit the future.

  • Senior Industrial Designer

    • Liberty Hardware
    • Sep 2012 - Apr 2015 (2 years 7 months)

    Liberty Hardware offers products in decorative hardware and home improvement categories at an exceptional value.

    As a full stack designer, I managed and executed design on all projects in Liberty's highest revenue category - cabinet hardware, collaborating with marketing and engineering, developing product for five major retail channels. I built product roadmaps, and annual trend reports in decor, packaging, merchandising, and color-material-finish. I produced many top selling designs, available at major US retailers.

  • Industrial Designer

    • Masco Design
    • May 2008 - Sep 2012 (4 years 4 months)

    Masco Design was a central design resource for Masco Corporation's business units and brands in the home improvement and new construction markets.

    I designed product in all categories - cabinetry, spas/hot tubs, tools, plumbing fixtures, and more. Projects covered pipeline fill as well as innovation and discovery work. I also researched and built documents to establish a sustainability metric, to aid the design team in creating more mindful goods.

  • Associate Designer

    • Delta Faucet Company
    • Jan 2005 - May 2008 (3 years 4 months)

    Delta Faucet Company is an innovative leader in kitchen, bath, and shower consumer products.

    I completed 5 semesters of work over a 3 year span while in college. I learned the basics of professional design in technical skill (sketching,CAD), as well as design and brand strategy. I continued working with Delta when I joined Masco Design.


  • Purdue University

    • BA Industrial Design Industrial Design
    • 2004 - 2008
  • University of Louisville

    • Mechanical Engineering
    • 2002 - 2004