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Designer/Partner at Freeform Creative
Industrial designer with over ten years of experience creating top-selling consumer products. Expert at the full Industrial Design product development process, from front-end research through manufacturing support - extending into User Experience and User Interface design. A highly organized 'leader-doer', experienced working on multi-disciplinary teams and engaging with buyers and clients. Co-founder of IDSF - a growing community for San Francisco Bay Area Industrial Designers, with over 600 members. Visit www.IDSF.org for more information.
Newport Brass 'Priya' Bath Suite
Delta Faucet 'Addison' Touch Kitchen Faucet
Liberty Hardware 'Monte' Cabinet Hardware
Freeform Creative is a design collective that exists at the intersection of Design, Technology, Passion and Innovation. We are Product Designers, Creatives, Observers and Analysts. Our work blends traditional product design with emerging markets and technologies to create products, experiences and environments that fit the future.
Liberty Hardware offers products in decorative hardware and home improvement categories at an exceptional value.
As a full stack designer, I managed and executed design on all projects in Liberty's highest revenue category - cabinet hardware, collaborating with marketing and engineering, developing product for five major retail channels. I built product roadmaps, and annual trend reports in decor, packaging, merchandising, and color-material-finish. I produced many top selling designs, available at major US retailers.
Masco Design was a central design resource for Masco Corporation's business units and brands in the home improvement and new construction markets.
I designed product in all categories - cabinetry, spas/hot tubs, tools, plumbing fixtures, and more. Projects covered pipeline fill as well as innovation and discovery work. I also researched and built documents to establish a sustainability metric, to aid the design team in creating more mindful goods.
Delta Faucet Company is an innovative leader in kitchen, bath, and shower consumer products.
I completed 5 semesters of work over a 3 year span while in college. I learned the basics of professional design in technical skill (sketching,CAD), as well as design and brand strategy. I continued working with Delta when I joined Masco Design.