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Saks OFF 5TH Fall 2016 Campaign
Meet me @saksoff5th was the overarching campaign for out-of-home and print advertising, giving a nod to both the social aspect of shopping at Saks OFF 5TH stores as well as their social media presence.
Campaign components included:
- Campaign Video
- Direct mail announcing the launch Fall Trend shops at Saks OFF 5TH, with styling tips from the editors of Who What Wear
- Launch of the Fall Trend shops in store
- Out-of-home advertising campaign in the NY metro market
- Out-of-home campaign for the Canadian market