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  • Joey Roth

    Design Entrepreneur

    Brooklyn, NY

Passionate about designing narrative-driven products that are equally informed by my aesthetic sense and my background in cognitive and behavioral psychology. <a href="http://feeds.feedburner.com/JoeyRoth"><img src="http://feeds.feedburner.com/JoeyRoth.gif" style="border:0" alt="Joey Roth : Product Design Portfolio"/></a>

Work Samples

  • Sorapot

  • Moka Pot

  • Totemo Silent PC

Work History

++Experience Intern: Studio Dror www.studiodror.com 6/06-8/06 Freelance designer for Hunter Lighting Group Jacksonville, FL 11/04- 9/05 Conduct market and behavioral research, design and prototype consumer LED products based on this research New York Times Op Ed Page Intern New York 7/03-8/03 Responsible for laying out the OpEd page each day Coordinated with freelance artists to design illustrations for each column Alcoa Global Communications Intern New York 6/03-8/03 Completely re-wrote and re-designed manual on public relations for plant managers Wrote press releases for new products Attended corporate headquarters orientation and team building seminar in Pittsburgh "Qub" Restaurant Founder and Manager Swarthmore College 9/02- 12/03 Co-wrote and presented a successful initial funding proposal Planned and executed initial hiring process Designed identity, menu, posters, and interior space Managed nightly set-up, open/run, and tear-down/cleanup Educational Testing Service Analyst Princeton, NJ 7/01 Evaluated creative writing samples to quantify the nature of creativity for research project Staubs Printing Company Freelancer Designer Bloomfield, NJ 5/01- 7/01 Designed identity, brochures and other publicity materials for Bloomfield College. ++Grants and Honors Red Dot Award: Design Concept 2005 Winner, for Totemo Silent PC Parrish lounge design contest 2004, Swarthmore College Winner NCIIA Advanced E-Team Grant 2003 Co-recipient of $20,000 grant to develop commercial LED lighting products Montclair Fund for Educational Excellence Grant 2002 Received funding to record a CD of high school bands as part of the Montclair High School literary magazine Edward J. Bloustein Distinguished Scholar 2002 Award given to New Jersey students for academic achievement. Full scholarship for any NJ college or university Governor's School of New Jersey Scholar in Creative Writing 2002 Selective creative writing workshop during the summer ++Education Swarthmore College Swarthmore, PA Expected BA 6/2006 Major: Industrial Design Theory (special major that examines industrial design through a cognitive and behavioral lens. Focus on research and application.) ++Software (years using) SolidWorks(3) Maya(2) Photoshop(9) Illustrator(7) Dreamweaver(6) ++Other Skills Rapid product conceptualization; verbal and written communication; project presentation; ethnographic, psychological, and sociological research (design and analysis); people management; wood and metal working; studio photography.

Education

Swarthmore College

Specialties

Awards

Red Dot Award: Design Concept 2005 Winner, for Totemo Silent PC Parrish lounge design contest 2004, Swarthmore College Winner NCIIA Advanced E-Team Grant 2003 Co-recipient of $20,000 grant to develop commercial LED lighting products

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