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  • John Nite

    Vice President, Creative

    San Marcos, CA

Apparel professional possessing strong management, communication, and marketing skills with extensive experience leading product design, development, and merchandising of apparel, accessories, and hard goods. Background in varying markets of Mens, Womens, and Youth fashion sportswear, performance active, and action sports for high-profile brands.

Work Samples

  • J!NX

  • Under Armour Training Consumer Profiles

  • The North Face Spring 2013 Bike Direction

Work History

  • Vice President, Creative

    • J!NX
    • Jun 2016 - Present (1 year 6 months)

    Lead the planning, development, and execution of all products for both the J!NX Licensing and J!NX Brand Art Teams. Partner with the CEO and lead the Creative Directors to support their efforts in defining and demonstrating the creative vision.

  • Design Director

    • Under Armour
    • Sep 2011 - Jun 2013 (1 year 9 months)

    _Responsible for bringing the vision of key categories of Training, Golf, and Outerwear to life through innovative, trend-right and brand-right designs that are cutting edge and fresh.
    _Lead the product team and push to elevate the design aesthetic while subscribing to the athletic mantra.
    _Maintain authenticity of the Brand and push the envelope with innovation.
    _Partner with creative peers to create—from concept to reality—compelling and fresh products for athletes.
    _Providing design leadership for 2014 Sochi Winter Olympic event products for athletes.

  • Design Director

    • The North Face
    • Sep 2008 - Sep 2011 (3 years)

    _Lead the Research, Design, and Development Team responsible for overseeing the Design of market ready product within margin that meets fit and function needs for the target consumer.

  • Global Director, Apparel Product Line Managers

    • DC Shoes
    • Aug 2006 - Aug 2008 (2 years)

    Sole Merchandiser of entire offering of Young Mens, Juniors, and Youth apparel and accessories. Consumer and category expert driving product initiatives and leading internal/external customers through consistent product presentations guaranteeing achievement of brand and business objectives.

  • Merchandising Manager

    • NHS, Inc.
    • 2004 - 2006 (2 years)

    Oversaw all soft goods categories of apparel and accessories Merchandising for all brands, namely Independent, but also including NOR*CAL and Santa Cruz.

  • Director, Design and Product Development

    • Finis, Inc.
    • 2001 - 2003 (2 years)

    Planned and managed corporate brands for competition swimwear, apparel, and equipment, Responsible for performance and aesthetic of product. Oversaw material sourcing and product manufacturing.

  • Product Manager

    • Fox Racing
    • 1999 - 2001 (2 years)

    Responsible for Merchandising, Design, Development, and Marketing of entire gear and apparel category.

  • Designer

    • Eddie Bauer
    • 1997 - 1999 (2 years)

    Designed Men's Outerwear offering from casual to performance for high-profile brand whose heritage was built on quality outerwear and outdoor apparel.

  • Designer

    • Nike
    • 1996 - 1996

    Men's Training, Windwear, Outerwear, and Warm-Ups.
    Men's Sand Volleyball

  • Designer

    • Tommy Hilfiger
    • 1992 - 1996 (4 years)

    Outerwear, Bottoms, Swimwear, Denim, Graphic Tees, Bags, and Hats.


  • Fashion Institute of Technology

    • AA MENSWEAR Design and Marketing
    • 1991 - 1993

    Dean's List

  • University of California, Santa Barbara

    • BA Sociology
    • 1986 - 1990



SDSI San Diego Sport Innovators is a business 501(c)(3) not-for-profit development organization focused on establishing San Diego as THE home of the Sport and Active Lifestyle Industry (SAL). SDSI does this through connecting people, executive education, business mentoring and keeping it fun.


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