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Vice President, Creative
San Marcos, CA
San Marcos, CA
Apparel professional possessing strong management, communication, and marketing skills with extensive experience leading product design, development, and merchandising of apparel, accessories, and hard goods. Background in varying markets of Mens, Womens, and Youth fashion sportswear, performance active, and action sports for high-profile brands.
Under Armour Training Consumer Profiles
The North Face Spring 2013 Bike Direction
Lead the planning, development, and execution of all products for both the J!NX Licensing and J!NX Brand Art Teams. Partner with the CEO and lead the Creative Directors to support their efforts in defining and demonstrating the creative vision.
_Responsible for bringing the vision of key categories of Training, Golf, and Outerwear to life through innovative, trend-right and brand-right designs that are cutting edge and fresh.
_Lead the product team and push to elevate the design aesthetic while subscribing to the athletic mantra.
_Maintain authenticity of the Brand and push the envelope with innovation.
_Partner with creative peers to create—from concept to reality—compelling and fresh products for athletes.
_Providing design leadership for 2014 Sochi Winter Olympic event products for athletes.
_Lead the Research, Design, and Development Team responsible for overseeing the Design of market ready product within margin that meets fit and function needs for the target consumer.
Sole Merchandiser of entire offering of Young Mens, Juniors, and Youth apparel and accessories. Consumer and category expert driving product initiatives and leading internal/external customers through consistent product presentations guaranteeing achievement of brand and business objectives.
Oversaw all soft goods categories of apparel and accessories Merchandising for all brands, namely Independent, but also including NOR*CAL and Santa Cruz.
Planned and managed corporate brands for competition swimwear, apparel, and equipment, Responsible for performance and aesthetic of product. Oversaw material sourcing and product manufacturing.
Responsible for Merchandising, Design, Development, and Marketing of entire gear and apparel category.
Designed Men's Outerwear offering from casual to performance for high-profile brand whose heritage was built on quality outerwear and outdoor apparel.
Men's Training, Windwear, Outerwear, and Warm-Ups.
Men's Sand Volleyball
Outerwear, Bottoms, Swimwear, Denim, Graphic Tees, Bags, and Hats.