• Project was a lengthy collaboration between JJ, myself, and my director
• “J” and “J” make “W” & when flipped it makes “99” and “M”
• The “M” & “W” stand for Megawatt, JJ’s nickname
• Negative space within the logo form 3 pillars standing for 3 Watt bros
• Aggressive angles show...
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Some pretty rough initial explorations attempting to make horns and a W work together. This route was too hard to abstract successfully and was too obvious, plus it just didn't work. Some of the military options worked better.
Starting with the shield logo, the rest of the logo options emphasized patriotic imagery, and a few were inspired by air and spacecraft. These were nods to JJ's military support and Houston's space industry.
More iterations exploring the shield and stars logo in the previous image. These options were influenced more by military insignias because of JJ's tremendous support to the armed forces. 3 parts being one whole was commonly used throughout the logo process because of 3 Watt brother's and JJ's closeness to his family.
The rocket and patriotic vibes carried through these options. Motion darts/horns were added to emphasize speed and direction. The double J motif abstracted into a battle axe inspired by JJ Watt's warrior spirit.
One of the better deltas that focus on the 3 aspect relating to the 3 Watt brothers. Its also an abstract pair of arms in a defensive position, ready to block a pass. The 3 deltas in the middle also show upward/forward motion.
Two J's pitted against each other causing visual tension and emphasize JJ's competitive spirit. It doubles as an W/M and an abstracted upper body, with two arms and abstracted face jumping upward (when positioned with the arrow facing up).
Some of the more unique options from previous rounds were explored further. An obvious emphasis on stars based on JJ's patriotic and military passions. I tried the horn/darts on the battle axe options but it ended up muddying the message.
Another round of changes after getting JJ's feedback. Some of the options had too long of a tail/descender to look instantly recognizable as a pair of J's. JJ wanted a little more separation and to connect the characters to look more J like. JJ even offered sketches to convey his ideas.