Recumbent Redesign - The product redesign was aimed specifically at tackling issue with recumbent bike safety. The air-cooled handle combats hand sweating, slip and fall as well as bacteria related buildup. The ergonomic grip reduces ulnar nerve pressure on the hand.
Cybershot Redesign - A facelift for the Sony Cybershot, the restyling features a skipping stone inspired ergonomic body, a front half clam shell comprised of Eastman cellulosic tenite and mp3 capabilities.
Aspirin Box Concept - Having a little fun with a package design concept. I feel bringing a little humor to packaging would inspire a positive market response. Selling medicine doesn't have to be boring or aesthetically unattractive.