Giro Bike Catalog 2006 - Last years dealer catalog. Lance win #7. Lance, Lance, Lance. Amazing year.
Cover 2007 Bike Catalog - Illustration by James Jean. My favorite bike catalog to date. Amazing illustrations, product graphics. Original Photo by Sterling Lorence. Concept, design, art direction, production of all printed materials.
Giro 2007 Bike Catalog - Illustrations by James Jean photography by Bryce Kanights. Latest greatest catalog. www.jamesjean.com www.brycekanights.com
Giro 2007 Bike Catalog - Illustrations by James Jean. Latest greatest catalog.
Cover 2006 Giro Snow Catalog - Illustrated oil paintings by Eric Bailey. This dealer catalog was in Communication Arts Exhibit section. Trade Show graphics and other marketing materials.
Giro Bike Catalog Spread - Spread in Giro catalog one of my favorites. Illustration by James Jean, Photography by BK, model is Janet Allinger taken in Capitola at the Venetian Hotel
Floyd Landis poster - James Jean illustration. Poster to help raise some money for Floyds defense.
Giro in-store Point of Purchase frame - Point of purchase display featured in the catalog. Original photo of George by Caroline Yang, Dad by BK and Mountain Sterling.
Giro Snow Catalog Spread - Inside spread to the leather covered catalog. Giro snow catalog.
Lone Star Series High end Box - Lance Armstrong Lone Star Series box. Illustration by Joe Saputo Atmos helmet came with helmet pod.
Flak Helmet Box - Dirt jump bike helmet box. Plywood concept dirt jump ramp building. Top image is a 3/4 view. Bottom images is a side view. Right image is a top view with helmet it box.
Lance Armstrong Poster Win #7 - Lance's last TDF win. Last day custom limited edition helmet made for that day. Poster was given away at the Interbike Trade Show 2005
Makai Box - Makai helmet box beach surf bike cruiser crowd. Wave art by Peter Costello local Santa Cruz surfer and talented artist. Top image is a 3/4 view. Bottom images is a side view. Right image is a top view with helmet it box.
Giro helmet boxes - Worked with Kimi Normura on the original redesign of the box. Limited edition bike box top row, Snow youth combo box second row and limited side view bottom row. I designed the custom one piece box with helmet positioning and cut out windows.
Michael Schwab Poster Lance Armstrong - Limited edition serigraph raised over $60,000 for both the LAF foundation and Youth Cycling Org. 300 signed and number posters sold for $300.00 a piece! I saw a poster in the high 475 numbers go for over $2,100.00 on ebay last year. This portrait was accepted into the Natl. Portrait Gallery in Washington, DC Featured in Communication Arts Exhibit and Graphis Poster book
Giro Lance Armstrong mug Michael Schwab - Along with the poster we produced a mug and t shirt. From concept to final I helped create 500 signed and numbered limited edition Lance Armstrong serigraph poster prints by artist Michael Schwab to commemorate Lance Armstrong's 4th consecutive Tour De France victory. All of the proceeds from the sales, totaling $60,000, were shared equally between the Lance Armstrong Foundation and USA Cycling.
Lance Armstrong Michael Schwab - Poster, t-shirt and mug design
Giro Goggle Box and Label Design - Designed the box from the ground up. Easy open and close for easy of trying on at retail,label design front and side, inside action image that reflects on goggle. (Shap idea) Did a youth, adult and high end version. Color coded per division
Snow Combo Box - Youth snow combo box for girls. Illustration by Mojo
Youth Snow Combo Box Design - One piece box design I developed to keep helmet in place and hold a goggle. Has a die cut window on top with a sticker sheet for the kids to place there own graphics on. Illustration by: Nathan Jurevicius
Giro Bike Catalog 2006 right page - Inside right page Atmos helmet.
2008 Giro Eyewear Catalog - Cover spread sunglass debut at the 2007 Interbike trade show. I produce the project from beginning to end. Catalog design, layout, production, photographer and print price negotiations and then usually a consumer piece follows which is a smaller format and focused audience. One person army.
2005 Snow Catalog Cover - Dealer sales catalog to show snow helmet products. Action imagery and product mixed to inspire.
Cover 2007 Giro Snow - Action, fun, product, dealer catalog. Also trade show graphics, consumer catalog, point of purchase. Photo's: Nate Abbott
Giro Snow 2007 Consumer - Fold out Giro Snow poster on one side and the complete line of snow product on the other side. Graphic design Rye Crowen, Photo Shop Joe and Danny Sun
Giro Bike Catalog 2006 left page - print,art direction, action sports,cycling,branding
Cover Giro 2004 Bike Catalog - Dealer catalog illustration by Joe Saputo This catalog was in the August 2006 Step Magazine for Best of Show issue
LoneStar logo - Sticker and T shirt design. I wanted to do a little piece that only true fans would get. LA wrote about a red leather covered skull. Eli Atkins did the graphic. One of my favorite projects. This logo was in the August 2006 Step Magazine for Best of Show issue
Lance 7x win mug design - Western belt buckle design. Wanted to do a real belt buckle. Fun project.
2008 Giro Bike Catalog - Dealer bike helmet catalog
2008 Giro Snow Helmet Catalog - Just off the press. Giro's snow helmet dealer catalog. Illustrations by Mark Burrier. Super talented artist. I will update more work later this week. www.markburrier.com At the American Advertising Federation (AAF), this catalog won at the local level and was awarded a Gold ADDY in the category of Illustration Campaign (I submitted the cover and 3 interior spreads). It then was chosen as 1 of 5 Judges Awards given out that night. That was very exciting! Since it won gold!
2008 Giro Snow Goggle Catalog Back Cover - Just off the press. Giro's snow goggle dealer catalog. Illustrations by Mark Burrier. Super talented artist. I will update more work later this week. www.markburrier.com
2008 Giro Snow Goggle Catalog - Just off the press. Giro's snow goggle dealer catalog. Illustrations by Mark Burrier. Super talented artist. I will update more work later this week. Yes! Goggles. Newly designed by the Giro Industrial Design team. Awesome! www.markburrier.com
Xen Spread Consumer - Consumer piece tied into a Xen ad campaign that CP+B did with the Xen statue. Giro's highend mountain bike helmet.
Inside spread Goggle Catalog - Illustration by Mark Burrier
2006 Snow full page - Oil painting by Eric Bailey of Kye Peterson giving the snowboard attitude as a page divider. This snow catalog was in Communication Arts Exhibit section
Giro Bike Dealer Catalog - Fun project, photography in Capitola with Bryce Kanights and illustration work by James Jean. Catalog made Communication Arts and was one of my favorite projects to date in the catalog category.
Snow Helmet 101 Clinic - Sales piece for snow reps
Goggle Cross Sell - Goggle sales piece that goes in a snow helmet box.
Cover 2002 Giro Snow Catalog - Dealer snow catalog Duo tone color contrast look Photo: Adam Clark
Lance Armstrong Michael Schwab Poster signed photo - Limited edition serigraph raised over $60,000 for both the LAF foundation and Youth Cycling Org. 300 signed and number posters sold for $300.00 a piece! I saw a poster in the high 475 numbers go for over $2,100.00 on ebay last year. This portrait was accepted into the Natl. Portrait Gallery in Washington, DC Featured in Communication Arts Exhibit and Graphis Poster book
Cover 2004 Giro Snow Catalog - Dealer snow catalog photo Adam Clark
Happy Holidays Card Giro - This project spun off from the 2004 Snow catalog. Illustration by Mojo. Model is Ex Mountain Biker Daryl Price.
Cover 2008 Bike Catalog
Race Time Trial
Race Time Trial
Giro Snow 2007 Consumer - Fold out Giro Snow poster on one side and the complete line of snow product on the other side. Graphic design Rye Crowen, Photo Shop Joe and Danny Sun
Giro 2005 Snow catalog page - Mix of lifestyle and action mixed with product.
Xen Consumer Giro - Xen consumer folding piece counter top came with stand. Helped to introduce the new Xen mountain bike helmet. Biggest vents and the leader in that category.
Giro Snow Poster - Mix of action and product. Leather texture, stitching, worn and photographed things that are part of the youth culture.
Giro Lip Balm - Matched the catalog, holiday card and other Giro Snow graphics for the season Illustration by Mojo
Giro Snow Catalog Images - Giro Snow catalog Illustrations by Mark Burrier
Giro Snow Catalog Images - Giro Snow catalog Illustrations by Mark Burrier
Giro Snow Catalog Images - Giro Snow catalog Illustrations by Mark Burrier
Socksmith Catalog 2011 - Catalog design for local Santa Cruz sock company shot at the Santa Cruz Boardwalk with photographer Patrick Trefz.
Pacific Rim Film Festival Poster 2011
Socksmith Catalog 2012 - Spring Catalog for the Socksmith photo by Patrick Trefz shot under the Wharf in Capitola California
Board Rescue Skateboard Deck Judi Oyama - 2nd Annual Board Rescue Art Show Some of the featured Artists: Jimbo Phillips, Steve Olson, Lance Mountain, Jason Adams, Steve Caballero, Justin Forbes, Jason Jessee, Lucas Musgrave, David Hackett, Keith Meek, Kevin Walsh, Bryce Kanights, Mark Whiteley, Pat Ngoho, Cindy Whitehead, Christian Cooper, Danny Sun, Eric Fieber, Chris Sprouls, Eli Atkins, David Swift, Chris Pastras, Eli Roe, Kori Thompson, Judi Oyama, Angela Stucky and more. on Foyster2 ebay now
Board Rescue Skateboard Deck Judi Oyama - Laying out the boards to be set up for the 2nd Annual Board Rescue Art Show benefit. These boards are in the window at the Santa Cruz Boardroom and on eBay foyster2
Board Rescue Skateboard Art Show night - Board Rescue Skateboards up for the event and now in the window display at the Santa Cruz Boardroom on ebay for one more week. foyter2
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Bike and Snow Printed Work

Art Director in-house for 10 years. Rockshox and Giro Sport Design. Packaging from the ground up, catalogs, trade show graphics, vehicle wraps, posters...

Judi Oyama
Creative Director Santa Cruz, CA