The Food Network (ad series 1 of 3 - Concept: In keeping within the realm of The Food Network's creative flair, this project uses a fifties retro look to promote the network's many food shows and their abounding talented chef's star power. The retro look was derived from the networks program "Diners, Drive-Ins and Dives featuring chef host Guy Fieri.
The Food Network (ad series 2 of 3) - Concept: This postcard mailer insert, addresses the 20 something demographic audience appealing to novice cooks with a wide variety of cooking shows on the Food Network as well as a network sponsored coupon.
The Food Network (ad series 3 of 3) - Concept: This 4 page Food Network insert promotes a specific group of celebrity hosts while the cover focus's on the particular host and host's award winning recipe. The colors and style are derived from The Food Network website and create a nice crossover to the print vehicle while maintaining the look of the networrk.
Oggi's Pizza & Brewing Company - Concept: Restaurant promotion for their football season specials and coupons.
RedBrick Pizza - Concept: Comparison headline promoting the 'hot' oven, food and deals while keeping with the restaurants established fresh, uncluttered look. Coupon insert.
Oggi's Pizza & Brewing Company
Oggi's Pizza & Brewing Company
Buffalo Wings & Rings ( 3 ad series 1 of 3) - Concept: To develop a 3 postcard vehicle to promote Buffalo Wings & Rings sauces, family dining and football season specials. These ads were developed as spec art and later sold bringing in an 8M account to the direct mail house.
Buffalo Wings & Rings ( 3 ad series 2 of 3) - Concept: To develop a 3 postcard vehicle to promote Buffalo Wings & Rings family dining. These ads were developed as spec art and later sold bringing in an 8M account to the direct mail house.
Buffalo Wings & Rings ( 3 ad series 3 of 3) - Concept: To develop a 3 postcard vehicle to promote Buffalo Wings & Rings football season specials. These ads were developed as spec art and later sold bringing in an 8M account to the direct mail house.
Hardee's - Concept: Direct mail piece for mid-Atlantic Hardee's franchiase promoting breakfast, lunch and dinner menu specials with corresponding coupons. Development of headline and copy.
Wing Zone Die Cut - Concept: To create a strong visual with use of a die cut to further enhance viewer interest.
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Restaurant and Food Industry