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Air Guitar

Air Guitar - Packaging is ubiquitous and ephemeral. Almost every consumer product uses it to sell and market an item, but it is quickly discarded once the purchase is completed. Often, the packaging is more significant than the product itself yet adds little intrinsic value to the experience. The Air Guitar (a.k.a. Package Guitar) promotes an unfamiliar use of a familiar material while simultaneously adding long term value to what is commonly thought of as temporary packaging material.

Kenny Hopper
Art Director San Francisco, CA