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  • Karina Reed

    Assistant Designer at Kroger (Children's Apparel)

    Portland, OR

Assistant Designer and Product Developer for Children's Apparel at Kroger/Fred Meyer.

Work Samples

  • Spring Seige

  • ink/blot

  • Sock It To Me

Work History

  • Assistant Apparel Designer and Product Developer

    • Kroger
    • May 2014 - Present (3 years 7 months)

    Assist senior design team in development of private label product to meet customer needs + current trends, while working within specific margins + retail costs.
    Lead design in key categories including girls' dresses, boys' 8-20 + girls' 7-16 apparel.
    Maintain calendar + tech packs throughout the season to track changes + ensure on-time delivery.
    Communicate with overseas + domestic factories + agents.
    Approve lab dips, knitdowns, strikeoffs + fit samples to improve product standards.
    Participate in development meetings to present new product, artwork + color to buying teams + management.
    Travel internationally with senior designer + buying team to meet with overseas vendors + place goods.
    Create + maintain merchandising plans for use at store level.
    Design layout, edit + write for corporate newsletter.

  • Production Lead

    • Cycle Dog
    • May 2011 - May 2014 (3 years)

    Designed exclusive print collections inspired by activewear trends + modern art
    Approved strike-offs, colorways + hardgood submissions for quality
    Completed a product redesign that resulted in a 465% increase in sales
    Led a team of 5-6 employees to meet specific production goals
    Maintained production calendar + raw goods inventory with cross functional teams + vendors
    Worked with unconventional + innovative materials to maintain brand vision of product sustainability

  • Design Intern

    • Haunt by Holly Stalder
    • Sep 2012 - Jan 2013 (4 months)

    Constructed garments for the Holly Stalder Bridal Line with draping, surface design, industrial + couture sewing techniques.
    Produced a line of products sold in-house at HAUNT
    Assisted customers with questions, custom orders + alterations
    Coordinated event production + social media marketing

  • Assistant Wedding Coordinator

    • Holy Moly Matrimony
    • Jul 2012 - Oct 2012 (3 months)

    Completed design projects to guarantee a consistent guest experience
    Focused on details to maintain a clear event vision
    Provided support in vendor management
    Maintained a comprehensive schedule + time table


  • The Art Institute of Portland

    • Bachelor of Fine Arts (BFA) Fashion/Apparel Design
    • 2010 - 2014
  • The Art Institute of Portland

    • Bachelor of Fine Arts (B.F.A.) Fashion/Apparel Design
    • 2010 - 2014



2012 AniA CHOICE Bridal Scholarship Merit Award Recipient