I am a graduate of the College for Creative Studies in Detroit, Mi. (2008) I am currently a Senior Designer at Geneva Watch Group. I am responsible for the direction of Tommy Bahama, Sperry Top-sider and C9 By Champion. In my first year at Geneva Watch Group I developed and executed a complete ground up relaunch of the Tommy Bahama watch category. With full autonomy of the design and development process I have addressed key issues and implemented strategies to grow the business. 54 new designs hit the market in Fall of 2014. The Re-Launch was a great success with overall business ending the fiscal year up for those months at 40% to LY. Because of the success of the Tommy Bahama re-launch I was then given the opportunity to relaunch two other brands, C9 by Champion and Sperry Top-Sider. With the re-launch of each brand I am responsible for all design direction and work with a small team of designers and brand managers and work cross functionally. During the re-launch we work cross-functionally to conduct extensive market research, consumer testing and lay the ground work for my design strategy. Specialties: I have to say my strongest attribute is my personality coupled with my creative thought. I spend each day constantly thinking, evolving and challenging myself and current designs to be better. I have an acute eye for my surroundings. I use my experiences to spark my creativity. Artistically, I have great hand sketching skills as well as physical model making skills that translate directly to my computer skills, in programs like Solidworks, Alias, Rhino and Keyshot. My goals are to continue to broaden my skill set over a wide range of design disciplines, progressing each day. I am currently freelancing and leading a start up design company called Brigade, I am designing an entire line of men's jewelry from the ground up that includes, branding, product sketching, display design and all aspects of design. The product will hit over 2000 doors in the fall of 2015. My long term goals are to get my company CreativeDNA up and functioning. A company that will base most of its design around Eco-friendly products that not only are manufactured and designed to be more sustainable but in many ways actively give back and thus go beyond having a small carbon footprint.

Work Samples

Work History

  • Senior Watch Designer

    • Geneva Watch Group
    • Feb 2013 - Present (2 years 3 months)

    I am the lead designer for 3 licensed brands, Tommy Bahama, Sperry Top-Sider and C9 by Champion.

    As the lead designer I manage all aspects of design and development and lead a small team from concept to production.
    -Responsible for a complete ground-up Re-launch of the watch category for all three brands
    -Manage one designer in NYC and three designers in Hong Kong
    -Create seasonal design direction based on the brand and forecasted trend research
    -Hand and digital concept sketching and ideation for Licensor approval
    -Illustrate line-art for colorways and mechanical drawings
    -Create accurate Solidworks assemblies for renderings and TD packages
    -Manage multiple seasons of product development and brand direction
    -Yearly international travel to Hong Kong, China and Switzerland
    -Present concepts, ideas and sketches to major distributors and licensors around the country
    -Maintain strong relationships with the Licensors through regular meetings and successful and
    profitable designs

  • Ceo/Founder

    • CreativeDNA
    • Aug 2009 - Present (5 years 9 months)

    I have created a company in which I am actively working on multiple Freelance job. Most currently I am partnering to design and develop a complete line of men's jewelry to be launching in the fall of 2015

  • Assistant Watch Designer

    • Fossil
    • Dallas, TX
    • Jul 2010 - Feb 2013 (2 years 7 months)

    -One of two designers at the time designing for the Fossil "Casual" and "Watchbar" categories.
    -Responsible for watch design from sketch to production.
    -Trend research
    -Hand and digital sketching
    -Adobe CS Illustrator Colorways and Tech Packs
    -Solidworks 3D assemblies and Keyshot Renderings

  • Freelance Design Consultant

    • Battlefield Custom Homes
    • Jan 2010 - Jun 2011 (1 year 5 months)

    -Responsible for developing estate identity, visualized through entryway
    -Creative branding geared toward each estate lot and its features
    -Concept sketches for gateways, including landscaping, light fixtures and stonework
    -Digital illustration to be displayed on Battlefield homes website as well as pamphlets
    -Direct influence toward the sale of over a million dollars in property and custom homes

  • Sales Representative

    • Vector Marketing
    • May 2004 - Aug 2004 (3 months)

    In a short period I was awarded the Vector Marketing Sales Rep Champion: Virginia Titan Division, July 5, 2004. This division spanned multiple states on the east coast.

    I think this is representative of my ability to sell a product and myself, I enjoy public speaking and can easily articulate my designs and concepts to clients. I thrive on an open dialogue and enjoy a good critique, I find this is the best way to learn the needs of your client and to grow as a designer.

Education

  • College for Creative Studies

    • BFA Product Design
    • 2004 - 2008

    I am very privileged to have gone to such a fantastic school. I could not have asked for better education. CCS truly prepared me for the design world and taught me a work ethic that only other alumni can truly understand.

Specialties

Awards

MDRA Honorable Mention Yacht Design http://www.mdra.biz/BLSWinners.pdf

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