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Graphic Designer - Sun and Sand Sports - NIKE
Dubai, United Arab Emirates
Dubai, United Arab Emirates
I immersed myself in exploring different style and contrast in art, media and design by working in the industry. This has strengthened my interest and experience in the development of creative strategies based on methodology, creativity, insights and trends; I am continuously on the quest for dynamic ideas on multiple platforms, promising trends and inventive approaches to the most demanding challenges. My insatiable thirst for creativity has led me to work with leading global and local
Graphic Designer under the supervision of Nike Brand Marketing team. Effectively executed the Nike Global directives and the guidelines of the ad hoc and cylinical campaigns across GCC. Developed the entire in store visuals (Window displays, Wall and Floor fixtures) ensuring it is in line with the colour codes and the global guidelines. Utilizing the Nike Global assets to create the window display concepts in POP displays while increasing the influx consumers at designated outlets that result in sales growth for the company. Developed innovative and creative design solutions for 2D and 3D projects on campaign basis. Clear understanding of print production and the printing process.
Lead the chilled, frozen and dry food products packaging design by development of the designs through market research and understanding the consumer behaviour and FMCG sector requirements. Art direction of the photo-shoots for packaging designs and various projects. Comminicated with the vendors and sales departments to decide on which package design, material, and executioin is best suited to enhance products shelf life. Executed the creative and design solutions to category managers for the product promotions tools and sales campaigns executed by Farm Fresh, for leading brands such as SHAN, EMBORG, SEARA, MC CAIN, INDIA GATE.
Managed the vast portfolio of corporate communications, executing trainings, HR symposiums, building excellent client relationships through using various design and marketing tools with effective written and verbal communication skills. Designed company website and handled constant changes to create a highly interactive communication tool for the company and sister company (THKS). Designed corporate profiles for the company and sister company. Designed training brochures and marketing collateral. Designed and executed newsletters for Engage HR and THKS. Designed training certificates, manuals and presentations, Designed cover pages for various reports and manuals. Formatted and designed reports and manuals to make them at international standards.
Performed creative and brand management tasks for the company products, including designing of marketing material and deliverables of both ATL & BTL for South region if Pakistan which encompasses Sindh and Baluchistan. Promotional marketing material designing. Branding of retail outlets, franchises and service centres. Interior designing of cooperate and zonal offices. Overseen promotional activities preparation, planning, vendor selection for BTL activities.