MISS LILLY'S TRADING COMPANY IDENTITY – Design Firm: Riordan Studio, LA, CA
Creative Direction: Kim Riordan
Design: Liz Pangerl, Kim Riordan
Client: Miss Lilly's Trading Co., LA, CA – A cookie company, with philanthropic ties to Meals On Wheels. A portion of the company's profits benefit senior citizens and their pets. As a volunteer for Meals on Wheels, company founder Bebe Flynn learned that 80% of seniors live in threat of hunger. Seniors share meals with their pets, because they often can't afford pet food. This issue became her call to action, so she founded Miss Lilly's (named after her beloved dog).
OBJECTIVE:
To create a logo that was fresh, and upscale. The brand needed to be equally effective in high end boutiques and grocery retail environments.
RESULT:
The Identity has been key in securing coveted vendor contracts with Whole Foods Markets and Saks Fifth Avenue.