Resumé

Experience : Professional Footwear designer - industrial designer.
Designer II, Warrior Sports I New Balance Athletic Shoe, Inc. - Lawrence, MA
[ April 2008 - Present ]
-Manage all principal aspects of footwear design and development from beginning to end.
-Highly organized and competent at project management as well as task delegation.
-Proven success in creating cross category design and trend strategies to be implemented across all Warrior Sports global design departments.
-Comprehensive assessment of product briefs for design execution and resource allocation.
-Continuously engaged in market research, consumer insights, personal product testing, as well as professional laboratory testing.
-Proficient in developing brand savy market relevant technological platforms for cross category implementation.
-Highly experienced in executing technical specifications for high volume manufacturing within fixed time lines.
-Effective at envisioning and creating highly comprehensive verbal and visual design presentations for corporate validation.
-Proven success at managing international travel to oversee product line completion for pre-manufacturing deadlines and sales sample delivery.

Designer I, Training and Team Sports I New Balance Athletic Shoe, Inc. - Lawrence, MA
[ April 2005 - April 2008 ]
-Creating product design strategies and executing footwear designs with a primary focus on trail running, basketball, tennis, volleyball, and training.
-Demonstrate highly effective 2D and 3D visualization skills for concept consideration and corporate validation.
-Proven success designing innovative trend relevant styles for key accounts resulting in two million plus pair programs.
-Proficient at design execution while maintaining New Balance brand specific initiatives
-Effective at cross category collaboration to successfully implement corporate innovation platforms into product lines.
-Excell at adapting and executing designs for exterior categories during times of resource depletion.

Industrial Designer I American Dryer Corporation - Fall River, MA
[ March 2002 - April 2005 ]
-Acted as the primary industrial designer and design liaison between ADC and the KitchenAid Corporation.
-Dynamically problem solve and provide aesthetic solutions through the use of hand done renderings, computer modeling, and on site model making.
-Design and develop entire product lines while continuously considering fixed cost and manufacturing challenges.
-Manage rapid prototyping as well as manifest effective and efficient solutions for the domestic manufacturing process.
-Organize cross corporation transparency for design and development projects between ADC and KitchenAid via video conference, live meetings, and domestic travel.

Contract Designer I Proteus Design - Boston, MA
[ Winter 2002 ]
-In-house industrial design consultant in the home goods and packaging industry.
-Establish deliverable design solutions for client packaging, and retail merchandising systems resulting in enhanced brand exposure and higher product sell though.
-Provide creative solutions through 2D visualization for high profile client validation in the home goods industry.
-Create hand crafted full scale deliverable models for professional testing of ergonomics, user experience, and product functionality.

Structural Design Intern I Proteus Design - Boston, MA
[ May - August 2000 ]
-Design and visualize packaging solutions to aid in-house lead designers via hand sketches and renderings.
-Complete deliverable CAD drawings for retail merchandising systems pre-production.
-Aid in custom construction of deliverable models for client validation

Education
BFA Industrial Design I Rochester Institute of Technology - Rochester, NY
[ May, 2001 ]

AAS, Graphic Design I Rochester Institute of Technology - Rochester, NY
[ May, 2001 ]

Skills
[ MAC & PC ]
- Cocreate Solid
Designer
- Cocreate ME10
- Rhino 3D
- Final Cut Pro
- Adobe Photoshop
- Adobe Illustrator
- Quark X Press
- MicroStation CAD
- Vellum CAD
- Microsoft Office

[ 2D & 3D ]
- Research
- Ideation
- Creative problem solving
- Sketching
- Rendering
- Technical drawing
- 3D modeling
- Model making
- Rapid prototyping

[ Footwear Specific ]
- Strategic line planning
- Trend assessment and projection
- Maintain brand integrity through design
- Build cross category innovation platforms
- Cross category collaboration
- Pullover evaluation and pattern revision
- Technical packet execution
- Design and development team coordination
- International travel
- Professional product testing
- Ergonomic evaluation

Achievements
Awarded SHAPE Magazine "Best Training Shoe" award I NB [ Spring 2008 ]
Awarded an A+ in SOLE Collector magazine hoops review 2006 for BB8025 basketball shoe I NB [ Winter 2005 ]
Dean's List I RIT [ 1997-2001 ]
Academic All-American I US Collegiate Ski Association [ Winter 1998 ]

Projects by LARS ASTROM

New Balance BB82
30 Files

WARRIOR Swag & Deke Lifestyle Shoes
19 Files

Warrior Burn 4
26 Files

Warrior Shooter Training Shoe
20 Files

New Balance MX840
12 Files

New Balance MX622
9 Files

New Balance BB8025
7 Files

CASE STUDY: Deuce Generation Brand and Product Assessments
64 Files

Kitchenaid Pro Line Laundry
3 Files