Lauren Dellaquila
Experience Designer — Brooklyn, NY
PUMA developed a line of dance wear under their women’s training & fitness category. The new sub-category was in need of an identity, tone and overall look for primarily instore and online assets.
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PUMA International_ Autumn/Winter 2010 PUMA Dance Campaign - PUMA developed a line of dance wear under their women’s training & fitness category. The new sub-category was in need of an overall identity and tone for instore and online assets.
Responsibilities_Developed specific set designs and three dimensional mock-ups for the photoshoot, art directed the entire creative process, designed campaign assets & mechanicals, art directed development for window & instore displays, language translations and web panels, and distributed creative guidelines.
Responsibilities_Developed specific set designs and three dimensional mock-ups for the photoshoot, art directed the entire creative process, designed campaign assets & mechanicals, art directed development for window & instore displays, language translations and web panels, and distributed creative guidelines.
Full Size (highres_width x highres_height)
PUMA International_ Autumn/Winter 2010 PUMA Dance Campaign - PUMA developed a line of dance wear under their women’s training & fitness category. The new sub-category was in need of an overall identity and tone for instore and online assets.
Responsibilities_Developed specific set designs and three dimensional mock-ups for the photoshoot, art directed the entire creative process, designed campaign assets & mechanicals, art directed development for window & instore displays, language translations and web panels, and distributed creative guidelines.
Responsibilities_Developed specific set designs and three dimensional mock-ups for the photoshoot, art directed the entire creative process, designed campaign assets & mechanicals, art directed development for window & instore displays, language translations and web panels, and distributed creative guidelines.
Full Size (highres_width x highres_height)
PUMA International_ Autumn/Winter 2010 PUMA Dance Campaign - PUMA developed a line of dance wear under their women’s training & fitness category. The new sub-category was in need of an overall identity and tone for instore and online assets.
Responsibilities_Developed specific set designs and three dimensional mock-ups for the photoshoot, art directed the entire creative process, designed campaign assets & mechanicals, art directed development for window & instore displays, language translations and web panels, and distributed creative guidelines.
Responsibilities_Developed specific set designs and three dimensional mock-ups for the photoshoot, art directed the entire creative process, designed campaign assets & mechanicals, art directed development for window & instore displays, language translations and web panels, and distributed creative guidelines.
Full Size (highres_width x highres_height)
PUMA International_ Autumn/Winter 2010 PUMA Dance Campaign - PUMA developed a line of dance wear under their women’s training & fitness category. The new sub-category was in need of an overall identity and tone for instore and online assets.
Responsibilities_Developed specific set designs and three dimensional mock-ups for the photoshoot, art directed the entire creative process, designed campaign assets & mechanicals, art directed development for window & instore displays, language translations and web panels, and distributed creative guidelines.
Responsibilities_Developed specific set designs and three dimensional mock-ups for the photoshoot, art directed the entire creative process, designed campaign assets & mechanicals, art directed development for window & instore displays, language translations and web panels, and distributed creative guidelines.
Full Size (highres_width x highres_height)
PUMA International_ Autumn/Winter 2010 PUMA Dance Campaign - PUMA developed a line of dance wear under their women’s training & fitness category. The new sub-category was in need of an overall identity and tone for instore and online assets.
Responsibilities_Developed specific set designs and three dimensional mock-ups for the photoshoot, art directed the entire creative process, designed campaign assets & mechanicals, art directed development for window & instore displays, language translations and web panels, and distributed creative guidelines.
Responsibilities_Developed specific set designs and three dimensional mock-ups for the photoshoot, art directed the entire creative process, designed campaign assets & mechanicals, art directed development for window & instore displays, language translations and web panels, and distributed creative guidelines.
Full Size (highres_width x highres_height)
PUMA International_ Autumn/Winter 2010 PUMA Dance Campaign - PUMA developed a line of dance wear under their women’s training & fitness category. The new sub-category was in need of an overall identity and tone for instore and online assets.
Responsibilities_Developed specific set designs and three dimensional mock-ups for the photoshoot, art directed the entire creative process, designed campaign assets & mechanicals, art directed development for window & instore displays, language translations and web panels, and distributed creative guidelines.
Responsibilities_Developed specific set designs and three dimensional mock-ups for the photoshoot, art directed the entire creative process, designed campaign assets & mechanicals, art directed development for window & instore displays, language translations and web panels, and distributed creative guidelines.
Full Size (highres_width x highres_height)
PUMA International_ Autumn/Winter 2010 PUMA Dance Campaign - PUMA developed a line of dance wear under their women’s training & fitness category. The new sub-category was in need of an overall identity and tone for instore and online assets.
Responsibilities_Developed specific set designs and three dimensional mock-ups for the photoshoot, art directed the entire creative process, designed campaign assets & mechanicals, art directed development for window & instore displays, language translations and web panels, and distributed creative guidelines.
Responsibilities_Developed specific set designs and three dimensional mock-ups for the photoshoot, art directed the entire creative process, designed campaign assets & mechanicals, art directed development for window & instore displays, language translations and web panels, and distributed creative guidelines.
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