Laura Holder

Senior Industrial Designer — Milwaukee, WI

About

I am a practicing senior-level Industrial Designer in the Milwaukee area specializing in retail fixture and point of purchase design.

Experience:
9 years
Education:
Milwaukee Institute of Art and Design (MIAD)
Affiliations:
IDSA

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Resumé

// PROFESSIONAL EXPERIENCE //


August 2009 - Present
Senior Designer
Conceptualization, development and execution of store fixture programs, automotive showrooms and point of purchase displays for clients including, but not limited to, AT&T, Audi, Chrysler, Fiat, Kia and Mopar. Daily responsibilities include, but not limited to, creation of conceptual designs through hand-sketching and/or computer visualization, design intent/rough engineering drawings, lead in-person and satellite client presentations, project management, prototype/first production run approval and coordinating with internal colleagues and external vendors.


February 2008 - July 2009
Designer, Microsoft Account Team
Managed day-to-day design projects for Microsoft; including the global roll-out of their Windows Mobilization fixture program. Daily responsibilities included, but were not limited to, regular conference calls with internal and external team members, frequent client visits to obtain project objectives, management of up to two internal designers, international store layout assistance for installation crews, coordination with in-house and contract engineers and vendors and collaboration with global contacts.


May 2003 - July 2009
Designer
Developed high quality point of purchase designs for high profile clients such as Microsoft and LeapFrog. Worked side by side with in-house designers, engineers, production managers, estimators, model makers, marketing and sales staff. Daily responsibilities included, but were not limited to, developing creative concepts through hand-sketching and computer visualization, completion of rough engineering drawings, involvement with prototyping and approval of production samples, when appropriate.


// EDUCATION //

Milwaukee Institute of Art and Design
Fall 1999 - Spring 2003
Bachelor of Fine Arts/Industrial Design
Cumulative G.P.A 3.78 - President's List


// SKILLS //
Extensive experience in verbal and written communication with a wide variety of people, both individually, in group settings and cross-discipline. Highly experienced in a variety of drawing/imaging techniques, model making, manufacturing materials and methods and the use of photography.


// SOFTWARE //
Extensive use with current releases of Cinema 4D, SolidWorks, 3dsMax, Adobe Photoshop, Adobe Illustrator, Microsoft Power Point and Microsoft Word. Experienced in Corel Painter, Autodesk Sketchbook Pro, FormZ, Rhino 3.0, Alias Studio Tools and Microsoft Excel. Exposure to ProE and Maya.


// RECOGNITION //
> April 2003 - IDSA MIAD Student Chapter Merit Award Winner
> November 2002 - MIAD Board of Trustees Student Representative
> June 2002 - 2nd Place - Talking Books/IDSA National Design Competition
> March 2002 - 1st Place - MIAD/Master Lock Collaborative Project
> Fall 1999 to Spring 2003 - 4-year, $40,000 MIAD Scholarship


// AFFILIATIONS //
> April 2003 to Present - IDSA Professional Member


// PERSONAL INTERESTS //
Traveling the world, training dogs, studying dog behavior, eating the delicious food my husband cooks and learning more about wine.



Projects by Laura Holder