Wine Labels
A successful wine label is probably one of the most challenging packaging jobs a designer can do. Limited in space, a label is pitching the product passively into a very competitive marketplace. A label needs to fit the company profile no matter what the price point, and if not selling in volume, we consciously need to keep the production costs down. To my advantage I have been able to design the brands these labels pivot off. When labels are right the wine walks off the shelves, get the smallest thing wrong, no sales, a great test for a designer.