My background is Industrial Design, and I have a passion for the consumer story. I don't shy away from the grey cloud of unknown spaces, but strive to map them out and make sense of it. I tell consumer stories, uncover new truths, and propose solutions that fit: from product embodiment's, to claims, services, communications, and experiences.

Work Samples

  • Student Work

  • myIMPACT

  • Motorola

Work History

PROFESSIONAL EXPERIENCE RECKITT BENCKISER Associate Consumer Product Insights | Montvale NJ | Nov. 2012 - present A key member of this small, multidisciplinary team leading deep consumer discovery to build new ideas and start different conversions. - Leading deep immersion programs in developing markets - Identifying consumer insights relevant to the business, and developing new product ideas that will resonate - Developing research plans that employ new methods and best practices to achieve the best results - Present findings in a visually compelling way, that tells a strong story BRIGGS & RILEY TRAVELWARE Product Designer | Hauppauge NY | June 2011 - April 2012 -Worked with Sales Team and Repairs Manager to obtain insights and requirements for product redesigns. -Developed specifications and communicated with overseas team and vendors. -Overhauled collection construction method reducing weight and maintaining lifetime warranty. -Proposed and implemented a new method for side carry handle reducing weight, cost and repair issues. -Visited Asian vendors to review samples and collaborate with overseas development team. -Initiated and developed online research questionnaire, and visualized findings for review. -Developed several concepts for collection aesthetic. -Performed market research and trend analysis. -Revised current products to reduce cost while maintaining aesthetic and function. -Oversaw online information management tool between departments. Product development coordinator | Hauppauge NY | February 2011- June 2011 -Updated all active specifications to include any modifications and reflect current production. -Created and implemented a new standard specification format that maintained brand integrity, tracked changes in production, and organized the collections. -Utilized an online project management portal to track and manage valuable information between departments, reducing redundant efforts and increasing department accountability. -Created quick reference specification books for all current products. -Managed, cataloged and organized collection materials and samples. -Initiated a new procedure throughout development, procurement and manufacture departments which: -Associated a specific specification number to each production version of a product. -Opened communication and established accountability between each department. -Enforced manufacturing to maintain pricing and production per spec associated with an order. -Reduced the effort of repair and customer services by identifying when a problem has been addressed. -Allowed the warehouse to easily identify versions of production and prevent mixed shipments. US NONWOVENS Industrial Design Director / Marketing Coordinator | Brentwood NY | September 2009-February 2011 -Bridged the gap between isolated creative, business and production teams. -Directed contractors and managed overseas manufacturers to develop products from design to production. -Designed and managed the execution of US Nonwoven’s first proprietary packaging product. -Established a new department within the company for sales + marketing support, sampling, coordination and new product development. -Organized and managed company presence at industry trade shows -Designed, planned and negotiated new office spaces for company expansion. KALEIDOSCOPE Contract Industrial Designer | Ronkonkoma NY | June 2007- May 2009 -Collaborated with multidisciplinary teams and clients to bring products from concept to production. -Utilized secondary research skills, field research, interviews and user observations to identify key insights. -Translated insights into opportunities, concepts and recommendations for clients to improve their product. -Processed research data and generated detailed reports for clients. -Developed soft good strategy for Motorola to address user needs/values while expressing Motorola’s brand & legacy. -Designed accessories for Motorola’s rugged enterprise class products. -Delivered production-ready 3D geometry and manufacturing specifications. -Collaborated with suppliers, vendors and manufacturers to create samples and final products. EDUCATION ROCHESTER INSTITUTE OF TECHNOLOGY BFA Industrial Design | Minor Spanish Language | Graduation 6/2006 | GPA 3.81 SUNY ULSTER AS Graphic Design | Graduation 2004 SOFTWARE Working Experience in: Illustrator, Photoshop, PowerPoint, Excel, Word, Acrobat, Familiar with: SolidWorks, ProE DESIGN SKILLS Visual Communication Skills, Prototyping / Mock-ups Skills, Qualitative and Quantitative Research Skills, Creative Problem Solving, General knowledge of various manufacturing processes PROFESSIONAL ATTRIBUTES Strong Written & Oral Communication Skills, Strong Presentation Skills Excellent Interpersonal Skills, High Energy and Hard Working Multidisciplinary Leadership, Initiative, Curious, Inquisitive Strong Follow Through, Excellent Organization Skills HONORS / AFFILIATIONS RIT Merit and RIT Trustee scholarships | Morris Mulligan scholarship Nathaniel Rochester Society | Golden Key Honor Society | IDSA RIT Deans List (2004-06) | National Deans List Design concept published to | Central Islip Civic Council Volunteer Personal Interests Seasonal activities, Photography, Experiencing new cultures, places & foods, Snowboarding, Found object art, People watching, Ceramics and Wood working....


  • Rochester Institute of Technology

    • BFA Industrial Design Industrial Design
    • 2004 - 2006

    GPA 3.81

  • SUNY Ulster

    • AS Graphic Design Graphic Design
    • 2002 - 2004