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  • Simo Karkkulainen

    Digital Marketing Manager at Intel Security

    Helsinki, Finland

I am a result driven personality with a wide experience in digital marketing, business development, people management and have a strategic mindset. I have over 15 years of experience from digital marketing and have been working for companies like Leo Burnett, Isobar, Activeark JWT, adQ Company and Fonecta. I was one of the partners in adQ Company that was acquired by Fonecta in 2012. I am currently working for a McAfee Group company that is owned by Intel as a Digital Marketing Manager. I am also active in the startup scene and have invested to three promising startups. With the expertise that I have collected from different positions is pretty unique. The mindset and knowledge that I have gives me so many point of views and out of the box ideas for concept development, marketing, technology, business plan and for several other topics. There has been so many moments, people and projects on my career. So I listed the ones that describes me the best: - Google SMB premier partnership for Fonecta (the first partner in Finland) - Solution that made it possible to open a web or a mobile page with a SMS message - Hosted several 200k accounts in Adwords by myself - Developed the first SMB compatible self service display ad service with a Adtech integration - In 2002 we created one of the easiest self service CMS platforms for Finnish market - I used cost efficient online & mobile advertising to find new global markets for a local company and their products - Being a early stage VC and an advisor for some of the hottest startups coming from Finland - Created the local Hustler –website in 2002 - Started from Urchin, moved to Google Analytics and continued to Sitecatalyst. This is how one of my hobbies started. I just love to crawl through the analytics tools - We sold adQ Company to Fonecta in 2012

Work Samples

Work History

  • Digital Marketing Manager

    • McAfee
    • Jan 2014 - Present (3 years 11 months)

    Working with the global Next Generation Firewall Marketing Team

  • Offering manager

    • Fonecta Oy
    • Nov 2012 - Dec 2013 (1 year 1 month)

    Working as a offering manager at Fonecta service development unit. The unit creates, develops and supports the small and medium client sales, customer service and production. My role is to be responsible of small client marketing communication offering for several different channels, including search engine marketing, display advertising, social media advertising, own channels and email marketing. Creating two different communication channels for small clients, new and existing clients. Using behavior targeting, retargeting, loyalty programs and several other ways to target communication messages to the client. Also handling all display advertising platform development & integration.

    Currently looking for new partners and services for small and medium size clients. Publishers, platform, service concepts or ideas. Feel free to contact me if you have a solution for small or medium size clients.

  • Member of the Board

    • adQ Company Oy
    • 2012 - 2013 (1 year)
  • Online and Mobile Director / partner

    • adQ Company Oy
    • Oct 2010 - Nov 2012 (2 years 1 month)

    Was one of the owners and part of the management team. Worked as a all around man with online & mobile advertising. Handling the search engine marketing account & development. Developing new display offering for new and existing clients.

    Was responsible of the ad management system with online and mobile delivery. Integrated and customized Adtech ad management system for different purposes. Also acquired and integrated Mocean Mobile ad delivery system to our traffic management. Started a project with ad delivery system integration to Salesforce. Made a pilot project for cookie segmenting and profiling with Nugg.ad. Created the offering model for segmented cookies and the plan for delivery planning on the traffic management side.

    Created the first small advertiser self service trading desk for display advertising. Integrated the the tool to several different mediums, platforms and with multiple different ad formats.

    Daily tasks included campaign planning for Finnish & global medias. SEM campaign hosting and development for Google and Bing. Social media advertising for Facebook and Linkedin. Campaign development in network display advertising for CPC, CPM and CPA clients. Supported sales with offering development for fixed and seasonal offering. Created campaigns from Finland to Europe, Austarlia, US and Sweden. Worked with several different global networks, ad management systems, local and global clients.

    We sold adQ Company in 2012 to Fonecta.

  • Director Online Marketing

    • Activeark Oy
    • Jan 2010 - Jan 2011 (1 year)

    Running two teams with objective to improve customers online presence. Supporting clients with SEO, SEM, Analytics and lots of other services.

  • Key Account Director

    • Skandaali / Leo Burnett
    • Sep 2008 - Nov 2009 (1 year 2 months)

    Helping clients to achieve more with their design, brands, marketing by providing actionable and insightful analysis and strategic insights for the decision making process, marketing, branding and service design.
    - Concept design
    - Planning
    - Account management
    - Web Analytics
    - Online marketing
    - Media planning
    - Campaign management
    - Marketing and Online Strategy

    Clients include Area, Fujitsu Services, If, MTL, Berner, Elisa, Sinuhe and many others. Part of the board of directors.

  • Digital Planner / Analytics / Client Manager

    • White Sheep / Isobar
    • Jan 2008 - Sep 2008 (8 months)

    I am a digital sales, marketing and business development professional who has proven ability to drive branded online service business operations set up as well as ramp up successfully.

    Helping clients to achieve more with their design, brands, marketing by providing actionable and insightful analysis and strategic insights for the decision making process, marketing, branding and service design.
    - Concept design
    - Planning
    - Account management
    - Analytics
    - Online marketing
    - Media planning
    - Campaign management
    - Web Strategy

    Clients include Hartwall, Peugeot, Iittala, Arabia, Basware, Danone, HK, Ingman, Jämerä, Finnmatkat / TUI, Cosmopolitan and many others.

  • Account Manager

    • SATAMA Analytics
    • Mar 2007 - Jan 2008 (10 months)

    Account manager in Satama Interactive in Analytics unit which is specialized in WebAnalytics, Market Research, Mobile measurement, Search Marketing (SEM & SEO)
    - Consultative sales to medium and large companies.
    - Sales of consulting services, digital marketing and e-business solutions.
    - Cooperative development of the business unit and the product portfolio.
    - Account management duties

    We use quantitative and qualitative data in order to provide a 360 degree view of clients marketing activities. Our approach is based on the receiving end rather than the sending end. Our goal is to provide not only reports and data but tools and recommendations in order to evaluate and manage marketing activities to increase the results.

    Clients inlcude: Talentum, Alma, Rocla, Finnmatkat, Amer Sports, Suunto and many others.

  • Web Analytics Consultant / Sales support

    • SATAMA - Trainers' House Plc.
    • Dec 2007 - Jan 2008 (1 month)

    Consumer insight, market research, web analytics, user experience, motivation based consumer segmentation, target group definition, persona creation, service design, social epidemics, combining market research with web analytics, voice of customer, digital marketing, SEM, SEO, project management, account management.

  • Planner / Designer / Consultant

    • Mainostoimisto Linnunrata / Advertising agency Linnunrata
    • 2004 - 2007 (3 years)

    I worked as a Planner and web designer for clients (Volvo Finland, Michelin Nordic, Linnanmäki, Lomarengas, Käyttöluotto, Pyhä-Luosto, Selecta, Kansallisteatteri, Pizzahut, Aberdeen properties, Iso Omena and many others). Digital marketing, media strategy, planning, Web project management, concept design, account management, web design and development, Web Analytics, SEM/SEO.

  • Web manager

    • Emedia Company Finland
    • 2004 - 2004

    Co-ordinating the Easysiter CMS (content management system) product development and feature requests. Product documentation and support. Part of the sales team. Worked with clients like: KappAhl, Linnanmäki, Expert, Elematic, Efore, SDP, Gramex, MTL and many others...

  • Designer / Planner

    • Oy Webotek ab
    • 2001 - 2004 (3 years)

    I worked around the CMS system. Was the user interface designer for the system. I started at as a web designer and I was working with sales department. Analysing the usage of CMS-system and creating user interface for all applications.

    Clients: Efore, MTL, Cubio, SDP, HIFK, Kopiosto, Gramex, AKT, IAU, Expert, MTL, Perheyritystenliitto, Elematic, Consolis and many others.

    Online shops, mobile and other online tools.

  • Web designer

    • Teho.net
    • 1997 - 2001 (4 years)

    Brand development. design management, web site traffic growth, web standards consulting, web design


  • Helsingin kauppaoppilaitos / HBC Helsinki Business College

    • 1995 - 1998



Founder of NOM - Nordic Online Marketing group