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For a theater production of BLACULA: Young Black and Undead, set to air Halloween 2012, I worked with a small team producing promotional marketing material for web, print and some YouTube spots. This entire campaign worked to seamlessly personify the promotional experience, thus better engaging an audiences who rarely went to theaters.
the end result was a success, theaters were packed, and I finally got some sleep.
Let me ask you something... when was the last time you stepped foot in a theatre?
Not the kind that squeezes cheese over a bucket of popcorn and calls it a combo.
I mean the kind that comes with a 2nd act and live action, like on an actual stage.
Therein lies the challenge. How does a penniless theatre production tap into an audience who hasn't seen a play since needing a permission slip?
With no money and a performance set to debut in not one, but 2 major cities. The odds were stacked against...