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For a theater production of BLACULA: Young Black and Undead, set to air Halloween 2012, I worked with a small team producing promotional marketing material for web, print and some YouTube spots. This entire campaign worked to seamlessly personify the promotional experience, thus better engaging an audiences who rarely went to theaters.

the end result was a success, theaters were packed, and I finally got some sleep.


INTRO
Let me ask you something... when was the last time you stepped foot in a theatre?

Not the kind that squeezes cheese over a bucket of popcorn and calls it a combo.

I mean the kind that comes with a 2nd act and live action, like on an actual stage.


CHALLENGE
Therein lies the challenge. How does a penniless theatre production tap into an audience who hasn't seen a play since needing a permission slip?

With no money and a performance set to debut in not one, but 2 major cities. The odds were stacked against...
The first of a four part animated series, aimed to promote a play that aired in Minneapolis, and Chicago on Halloween

animation/art by: Kenneth Roberts
script by: Elyse Simpson
music by: Ken McMillian
voice over: Blacula BlackDracula http://www.facebook.com/Blakdrakyuhluh
The second of a four part animated series, aimed to promote a play that aired in Minneapolis, and Chicago on Halloween

animation/art by: Kenneth Roberts
script by: Elyse Simpson
music by: Ken McMillian
voice over: Blacula BlackDracula http://www.facebook.com/Blakdrakyuhluh
The third of a four part animated series, aimed to promote a play that aired in Minneapolis, and Chicago on Halloween

animation/art by: Kenneth Roberts
script by: Elyse Simpson
music by: Ken McMillian
voice over: Blacula BlackDracula http://www.facebook.com/Blakdrakyuhluh
The forth and final of a four part animated series, aimed to promote a play that aired in Minneapolis, and Chicago on Halloween

animation/art by: Kenneth Roberts
script by: Elyse Simpson
music by: Ken McMillian
voice over: Blacula BlackDracula http://www.facebook.com/Blakdrakyuhluh

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