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Michele Slobin Apprille
DESIGN / CREATIVE DIRECTOR: Apparel, Kids, Home and Consumer...
Michele leads the Innovation Team for Gryphon Design Strategy, a design and brand consultancy in Boston, MA. This thriving start up is best known for it's dynamic storytelling and brand ideation. Michele recruits designers and writers from all over the world to create Gryphon's bespoke collection. She excels at developing a striking visual identity with unique brand DNA for an immersive user experience. As Head of Apparel and Graphic Design, Michele has led global product innovation and brand identity for Nike, Adidas Group and L.L.Bean. She loves to consult with established and emerging companies to help them develop a unique position in the market. Michele is a thoughtful concept engineer and brand builder, and has 15 years experience directing the industry's top CG brands. Brand Portfolio http://www.msawesome.net Company site http://www.gryphondesignstrategy.com
Women's Sport Apparel : Adidas Group
Design for Sport
Gryphon Design Collective, is a design and publishing house in Boston, Ma.
Gryphon Design Collective empowers and inspires others through it's unique collection of personalized children's books and educational learning games. Gryphon's collection of artful books and games can be found at ABC Carpet and Home, PowerHouse Arena and Uncommon Goods.
° Design Strategy consultants for consumer goods, children's specialty and apparel brands.
° Drive web content and visual identity for new and established brands. Develop logo, packaging, web and catalogue.
° Clients include: Garnet Hill, MIT Sloan School of Management, Krush.com, Trafalgar Square Press and Brigham & Women’s Hospital.
° Created the new look for Reebok Women’s, which enhanced brand recognition by 32% worldwide.
° Led a diverse global team of 50 apparel and graphic designers; mentored teams in Europe and Asia.
° Experienced five consecutive quarters of exponential growth through innovation in key categories.
° Aided in Reebok sales increase by +28% in North America and +6% worldwide for FY2010.
° Identified untapped market potential through user/athlete interviews, emerging trends and cultural shifts.
° Conducted detailed market analysis and technology review to ensure Nike had “best in class” products
° Directed Men’s and Women’s Special Collections of knits, wovens and outerwear for Sport and Active Life
° Helped reposition Men’s apparel by creating a design aesthetic which celebrated the brands iconic heritage.
° Managed staff of Designers and Colorists on $460 million apparel collection.
° Designed apparel, prints, and yarn dyes for all men’s collections.
° Designed Men’s Tennis, Golf, and Casual Apparel.
° Concept engineer for Outerwear and Ski Collection.