Michele leads the Innovation Team for Gryphon Design Strategy, a design and brand consultancy in Boston, MA. This thriving start up is best known for it's dynamic storytelling and brand ideation. She excels at developing a striking visual identity with unique brand DNA for an immersive user experience. As Head of Apparel and Graphic Design, Michele has led global product innovation and brand identity for Nike, Adidas Group and L.L.Bean. She loves to consult with established and emerging companies to help them develop a unique position in the market. Michele is a thoughtful concept engineer and brand builder, and has 15 years experience directing the industry's top CG brands. Competencies Include: APPAREL Apparel product design and direction Print, pattern and graphics Consumer profiling Style guide and trend ideation BRAND/ CREATIVE Brand Storytelling Digital and print design Presentation design Visual identity Company site http://www.gryphondesignstrategy.com Brand and Apparel Portfolio http://www.cargocollective.com/mslobin

Work Samples

  • Women's Sport Apparel : Adidas Group

  • Armani EA7

  • Design for Sport

Work & Education History

View full profile and work history

Specialties

Affiliations

Two Ten Footwear

Awards

Ettinger Foundation Award for Design Outstanding Designer Award, NYU H.P. Constans Award for Theatre Design Best in Show, Art institute of Ft. Lauderdale

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