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Michele Slobin Apprille
BRAND AND PRODUCT INNOVATION: Nike, Adidas, L.L. Bean, Gryph...
Michele leads the Innovation Team for Gryphon Design Strategy, a design and brand consultancy in Boston, MA. This thriving start up is best known for it's dynamic storytelling and brand ideation. She excels at developing a striking visual identity with unique brand DNA for an immersive user experience. As Head of Apparel and Graphic Design, Michele has led global product innovation and brand identity for Nike, Adidas Group and L.L.Bean. She loves to consult with established and emerging companies to help them develop a unique position in the market. Michele is a thoughtful concept engineer and brand builder, and has 15 years experience directing the industry's top CG brands. Competencies Include: APPAREL Apparel product design and direction Print, pattern and graphics Consumer profiling Style guide and trend ideation BRAND/ CREATIVE Brand Storytelling Digital and print design Presentation design Visual identity Company site http://www.gryphondesignstrategy.com Brand Portfolio http://www.cargocollective.com/mslobin
Women's Sport Apparel : Adidas Group
Design for Sport
CREATIVE + BRAND + PRODUCT INNOVATION
° Owner of Design and Creative Agency , defining visual brand identity for iconic and emerging brands
° Lead fresh and original brand and product initiatives for CEO’s in consumer goods, finance, technology and fashion
° Lead creative, marketing and business development with designers and writers in 14 countries
° Help clients grow to their full potential through catalog, social media, digital and print
° Employ deep understanding of customer experience to create engagement, affiliation and brand loyalty
° Recognized as one of America’s “Most Promising Start-Ups” infusing technology and fashion, by Keiretsu Forum
Dick’s Sporting Goods, Boston Whole Body Health, MIT, Coldwater Creek, C2AOS Fitness, Harvard University, Johnson & Johnson, Hall & Partners, Foundation Growth Partners, Amabilis 63, Applied Marketing Science, Unilever
Identity and Brand Collateral Presentation Design Visual Storytelling
Photoshoot Art Direction Color & Trend User Experience
New Business Development Cultural Anthropology Style Guides
Brand Strategy Infographics Catalog, Print, Digital Design
Gryphon Design Collective, is a design and publishing house in Boston, Ma.
Gryphon Design Collective empowers and inspires others through it's unique collection of personalized children's books and educational learning games. Gryphon's collection of artful books and games can be found at ABC Carpet and Home, PowerHouse Arena and Uncommon Goods.
° Created the new look for Reebok Women’s, which enhanced brand recognition by 32% worldwide.
° Led a diverse global team of 50 apparel and graphic designers; mentored teams in Europe and Asia.
° Experienced five consecutive quarters of exponential growth through innovation in key categories.
° Aided in Reebok sales increase by +28% in North America and +6% worldwide for FY2010.
° Led product innovation and managed global product and graphics teams
° Created high-performing team with clear succession plan and role clarity
° Cross functional excellence in materials, manufacturing, global operations and trends
° Increase product excellence and maximize efficiencies, while reducing margins and costs
° Brand-builder for Nike’s largest retail accounts, creating strategic market differentiation for Mens, Womens and Youth
° Created the product direction and market strategy for premier outdoor, sport and lifestyle brands
° Identified untapped market share through user/athlete interviews, emerging trends and consumer needs
° Drove innovation to ensure Nike had “best in class” products
° Helped reposition Men’s apparel by creating a design aesthetic which celebrated the brands iconic heritage.
° Managed staff of Designers and Colorists on $460 million apparel collection.
° Designed apparel, prints, and yarn dyes for all men’s collections.
° Designed men's and women's wovens, knits and sweaters
° Led product design, print design and development with focus on key trends and brand heritage
° Supervised sourcing and development trips in Portugal, Hong Kong, and Latin America
° Helped to grow top tier collection to a $50mm brand
° Designed women's better sportswear and lifestyle apparel that sat with DKNY, Theory and Lauren
° Designed Men’s Tennis, Golf, and Casual Apparel
° Concept engineer for Outerwear and Ski Collection
° Print, pattern, hangtag and illustration design