I am a conceptual graphic designer. My portfolio spans from various projects involving printed marketing materials, advertising, identity design, web design, interactive and illustration. I have earned MFA from UT Arlington in Visual Communication, MA from Savannah College of Art & Design and BFA from University of Mumbai. The blend of graphic design, advertising design and technical skills enables me to generate successful conceptual design solutions.
Total Breakfast Cereal Advertising Campaign
Dawn Dish Washing Liquid Advertising Campaign
MADHAVI BHOLA E-mail: email@example.comProfessional Profile: Visual/ Graphic Designer Over 7 years of experience designing visual communication for print media, web sites, internet marketing and advertising. Work Experience Graphic Designer March 2011- Current Direct Capital Corporation-Portsmouth, NH Responsible for aesthetic design of 4 active marketing blogs (Bizengine.com, PointBlank.com, Franchwire.com, Brickheadtech.com) Collaborate with marketing team on ideas and creatives for internet marketing materials: Web pages, Landing pages, Mobile landing pages, Web banners, Smart Phone Application graphics, Tools and Visuals. Creation and definition of design rule for Direct Capital Corp marketing collateral. Collaborate with UI/UX team for development of User Interface flows and mockups Collaborate with marketing team to develop E-mail graphics, Social media campaigns, Info-graphics, E-books, Flyers, Forms, Posters, Visuals, Decks and Icons Senior Designer Dec 2005 - Aug 2006 Ogilvy & Mather– Mumbai Part of Ogilvy Health World Core design team focused on Pharmaceutical Marketing Campaigns Responsible for developing creative design campaigns for Pfizer, Allergen and Lupin. Designed promotional print materials for Botox Senior Designer Dec 2004 – Dec 2005 Bates Enterprise – Mumbai Conceptualized and designed creative campaigns for brands such as Botox and Pepsodent Produced marketing communication materials for product Detrositol SR including Visual aids, Brochures, Direct mailers, Posters and Product packaging. Responsible for generating Physician communication for Pfizer consumer health products (e.g. Selsun, Benadryl, Listerine) Junior Designer Dec 2003 – Dec 2004 Point Blank Communications– Mumbai Involved in all levels of product branding from concept, design to production for Novartis. Designed Visual aid and Brochures for Pfizer products (e.g. Sandocal, Neoral, Otrivin, and Tminic) Education University of Texas at Arlington, TX, 2010 MFA Visual Communication - Thesis Design Echo (Designing Communication to Experience the Effect of Echo) Savannah College of Art & Design, GA, 2008 MA Visual Communication Mumbai University, Mumbai, 2002 BFA Commercial Art Core Expertise In-depth knowledge of Typography Principles, Graphics, Illustration, Images and Layout. Knowledge of User-Centered (UI) design methodology and navigation flows. Expert level proficiency in Adobe CS 6 Design Suite: InDesign, Illustrator, Photoshop, Bridge, Image Ready and Fireworks Adept in web design tools such as CSS, HTML, XHTML Understanding of Internet market, Social media marketing, Branding, Content delivery, Graphics optimization, Browser compatibility and Search engine optimization. Active participation with marketing and creative team in conceptualizing ideas. Knowledge of Print prototype creation, Artwork prepress files, and Printers. Experience with Client interaction and conducting Creative presentations. Awards/ Recognition Dean’s Honor Roll for Outstanding Academic Excellence, University of Texas at Arlington (2009) Silver Prize Winner, Scaddy Awards: “Total Breakfast Cereal”, Savannah College of Art & Design (2008) Runners Up, Poster for Atlanta PGA Tour Championship (2007) Fellowship at Savannah College of Art & Design (2007) 3rd Place International Advertising Association (IAA), “Communication Plan for Business Week Magazine” (2001) Most Innovative Sprite Ad; National Campaign Award Winner, The Coca Cola Company (2001) Best Commercial Art Student Award, University of Mumbai (2000 & 2001) State Ranker 15th, Foundation arts examination, Mumbai (1998)
University of Texas at Arlington, TX, 2010 MFA Visual Communication Thesis Design Echo: Designing Communication to Experience the Effect of Echo - Vision, Mind & Soul. Savannah College of Art & Design, GA, 2008 MA Visual Communication Mumbai University, Mumbai 2002 BFA Commercial Art