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  • Marcelo Lerer

    Creative director/ designer / art director/ artist/ ide deve...

    Copenhagen, Denmark

Work Samples

  • Portfolio

  • Catalogs & web

  • Umahro Corporate Identity

Work History

  • Artistic consultant

    • Copenhagen Music Theater
    • Jul 2013 - Present (4 years 4 months)

    A unique collaboration with ‘Københavns Musikteater‘, based in My concept of The caravan method: 6 caravans will be located in different places of Copenhagen with the objective of collecting stories from the citizens. These stories are going to be the inspiration and the starting point many different art pieces: from theater and street performance to city walks, dance and music.
    Apart from proposing the main concept, I have been all along an artistic consulter, as well as developer of the whole visual identity and the digital platform of the project.
    I KØBENHAVN HAR JEG HJEMME has been developed by ‘Københavns Musikteater‘ &’The Secret Company’ in collaboration with

    Teater GLiMT
    Teater ZeBu
    Teater DanskDansk
    Teater GROB
    Asterions Hus og Teaterøen
    Global Stories

    Center for Kunst & Interkultur
    Kulturguiderne
    OSRAM børnekulturhuset (Nørrebro)
    Kreativt Forum Vesterbro
    U stedet (Vesterbro)
    Børnekulturpiloterne (Amager)
    Sønderbro Skole (Amager)
    AAB og Områdefornyelse Fuglekvarteret (Bispebjerg)
    Områdefornyelse Skt Knudskvarteret (Østerbro)
    Frederiksberg Boligkontor STJERNEN
    Riddersalen
    Frederiksberg Bibliotek
    Storm P. Museet
    Kulturmetropol Øresund

    http://www.thesecretcompany.com/kobenhavn-har-jeg-hjemme-collecting-stories-from-the-city/#.UkBMTLZPpX8

  • grafisk design og idéudvikling

    • CKI Center for kunst og interkultur
    • 2011 - Present (6 years)

    grafic design og ide development

  • creative Director

    • The Secret Company
    • May 1996 - Present (21 years 6 months)

    Design, branding, innovations processer, concept development, Social design, Cultural diversity & design.

  • Freelance designer

    • Foreningen Nydansker
    • 1999 - 2009 (10 years)

    design identity & publications, produkt development (højtidskalender)

  • Serching secret stories

    • Metropolis Biennale
    • 2007 - 2008 (1 year)

    Serching secret stories

  • Freelance designer

    • Foreningen Nydansker
    • 1999 - 2004 (5 years)

    branding, corporate identities, websites, magazines,, events, integration projects

  • Designer/art director

    • Undergefion
    • 2000 - 2003 (3 years)

    Books, branding, corporate identities, communication platforms, websites, magazines, exhibitions, events, art projects, integration projects, secret tours, counselling, user studies, innovation processes, cultural analysis, inspirational workshops and more.

  • Freelance grafisk designer

    • Lindhardt og Ringhof
    • 1995 - 2000 (5 years)

    Book cover designer

Education

  • RUC

    • 1994 - 1995
  • Escuela panamericana de arte

    • Diseño Grafico
    • 1987 - 1988
  • Universidad de Buenos Aires

    • 1983 - 1988

Specialties

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