Plymouth Meeting Mall is set to redefine the role and perception of the mall in the community and surrounding areas. By elevating the brand and the overall offer, the intention is to create a vibrant, energetic and successful mixed-use destination in Plymouth township, offering retail, lifestyle and leisure components. In branding the mall, the intention was for the environmental signature to become the brand. The seven vertical, white supports become the consistent element through all mall signage and brand communications.
Design Firm: ex;it / Client: Pennsylvania Real Estate Investment Trust
Roles & Responsibilities: Team Leader & Lead Designer.
Services: Analysis & Site Verification, Conceptualization, Content Development, Design Layout Guidelines, Design Intent Drawings, Bid Package Preparation, Construction Administration, Material & Sample Approvals, Fabrication & Installation Approvals. Post Occupancy Evaluation.
Winner: AIGA PDA 2010