Mark Jenkinson

Tesco has several store formats, ranging from small convenience stores to large hypermarkets. To ensure brand consistency, all signage had to be designed so it could fit into all stores. This was usually achieved through simple uses of colour and text. For the Ready Meals category, the use of appetite appeal photography offered an instant cue for the customer. The final compositions were designed to allow multiple crops to fit all the existing category signage frameworks

• Creative Direction
• Graphic Design
• Art Direction