Design has a lot to do with research and development. When companies lack this essential need, the final product shows weakness. I come from a background the executes strong intentions for research to help push design where it needs to be. Anyone can design a product, but if there is not a story behind the design, then it is just another product that will get lost with everything else. I strive to make sure I understand the markets needs and what the possibilities could be before devoting a lot of time into a product. With my understanding of the whole process of design from concept to 3D models to spec sheets, I am aware of the necessary needs to make sure a product is developed within a timely matter and cost effective.