A Footwear Designer, with a passion for Lifestyle, Formal & Casual Men’s and women’s Footwear. Possessing a unique handwriting from design, thru development to fully rendered concepts. Pro-active approach to seasonal, trend, competitive and market demographic research, inspired by everyday objects, travel and a love of music, sport and socialising. Highly influenced by social, youth & fashion trends and technical & fabric innovations.
Ability to work to a creative brief, but at the same time pushing the boundaries of it and taking a lateral approach by applying new ideas and direction to produce original and commercial product. Natural interest and ambitious nature to continually expand my design, technical, product development and graphics knowledge and proficiency. A healthy competitive nature, which stems from a love of Football and participating in various athletic competitions and a personal background of competitive sports (playing for Leeds Utd Academy from 14 to 18 and also competing in County Athletics, Durham), led to an early interest in footwear design of both performance and fashion sports influenced lifestyle shoes. August 2009 - G-STAR Footwear. Mens & Womens Designer / Graphic Artist Working on new projects for G-Star footwear, and updating past models with new Seasonal Graphics. Working for a on trend driven brand, creating and gathering tonnes of info regarding trends and being influenced from high fashion, to incorporate into G-Star's Unique Urban Style. Regular Visits to Far East developing Mens and Womens Sportswear Ranges. September 2008 – August 2009 - New Balance Sports Footwear EMEA Lifestyle Designer Creating new packages and updating past collections for Northern Europe (France, Germany, UK etc) for there Lifestyle range. Working in tune with the product developers from initial ideas to final samples. Traveling within Europe, attending Trade Shows, and visits to China. Also creating Ltd Edition packages for Boutiques across the Europe, from the UK factory in Cumbria. June - July 2008 – AMC Design House Freelance Footwear Design Assistant Working directly with Designer Asher Clark, at his Design House in London. Creating a newly commissioned sport shoe, currently in development stage. Specific detail drawings in both hand & CAD form. Also working on the Firetrap Men’s range for S/S 2009 March - May 2008 – Pentland Group Sourcing Unlimited - Freelance Footwear Designer Working on Sports & Formal Footwear for Sourcing Unlimited. Taking direction from Retail Buyers. Development of product via regular liaison with suppliers in China. January - June 2007 Shoe Trade International, Lichfield Freelance Footwear Designer Freelance position while studyingl at university. Creating mood boards, footwear design & development. Regular liaison with suppliers in China. 2001-2002 – Leeds Utd Academy, Wetherby YTS contract at Professional Football Club. Attending games across the UK and daily training sessions. Ended due to in injury to my right knee. Education 2005-2008 – De Monfort University, Leicester (BA HONS) Footwear Design. 2003-2005 – South Tyneside College A Level Textiles (A) AVCE Dual Award Fashion Studies (BB) 1996-2001 – Monkwearmouth Secondary School, Sunderland Football, Athletics and Drawing Stuff, Good Times - 10 GCSE's Awards 2008 - Winner of Nouveau Créateur Award - Ghana 2008 – Entered in Drapers Young Footwear Designer of the Year Award. Did Well. 2008 – Entered in Lineapple International Footwear Design Competition (Awarded a High Standard of Project) 2007 – 2nd place in Poste Men’s formal footwear Competition 2006 – 2nd place Mercury Sports Footwear Competition 2006 – Winner of Suttons Kids Footwear Competition 2005 - Re-Released the Hit Single "Baboobshka", by Kate Bush, Sold 6,500 copies Worldwide. 1997 – Winner of the Tyne and Wear Sports achievement Award. Skills Adobe Photoshop – Professional level Abode Illustrator – Professional level Microsoft Word – Professional level Mircosoft Exel - Professional level Microsoft Office Professional – Professional level Lotus Notes PC & MAC – Expert Level Outlook Express – Expert Level Full Clean UK/European Driving License Can work fluently on either MAC or PC