Michael Kelley
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About
I am a Footwear, Apparel & Accessory designer and developer. I have great passion for footwear and apparel and have been in the action sports industry for 9 years, and I am very interested in working with your team to expand my development and design career.
I have spent the past year three years before True Honor working for a start up company providing the design and development needs to launch a brand that focuses on quality over quantity. I feel that I have gained the essential experience required to perform the tasks of a Junior Graphic Designer at Brixton. Prior to Cali’s Finest Clothing, I was a Global Footwear Designer for Rip Curl, where I was given the opportunity to manage many of the footwear development needs. I traveled to the factory in Jakarta twice a year to review samples, make corrections, and ensure the product line was on schedule and within the target cost.
I am confident that I will make measurable contributions to your team, and would love the opportunity to take my skills to the next level. I am hard working, motivated, and eager to make a difference.
Sincerely,
Michael Kelley -
Education
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Bachelor of Arts Environmental StudiesUniversity of California at Santa Barbara1998 - 2003BA, Environmental Studies
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Experience
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SMU Development ManagerSan Clemente, CAJun 2015 - Nov 2016 (1 year 5 months)• Oversee all SMU collaborations from tech pack to sampling stage to production, including special packaging (Star Wars, NCAA, MLB, NBA)
• Collaborate closely with Designer, Merchandiser, and Category Director to execute briefs (SMU)
• Maintained tracking of SMU with WIPs (proto-types, SMS, pre-production samples, packaging)
• Developed box packaging with special artwork for collaborations and submitted to the factory for sampling and production
• Evaluate prototypes with team to ensure quality standards are met
• Review, evaluate, and be proactive in regards to QC issues at the time of sales sample to ensure perfect production
• Communicate with factory regarding development timeline
• Travel to factory in China to ensure development is on time
• Develop and introduce new designs, materials, and ideas for design team to use for future seasons
• Provide product costing
• Proactively troubleshoot issues
• Managed blank program – faster turn around time with custom embroidery
• Eneas Program –Digitization software for designing socks by needle count -
Product Development and Design DirectorAug 2014 - Feb 2015 (6 months)• Studied the market to gather inspiration for the 2014 collection.
• Develop new designs for the 2014 collection of board shorts, hoodies, t-shirts, sandals, and accessories.
• Create and revise tech packs.
• Source suppliers of fabric and trimmings
• Send samples and completed tech packs to factory in China. Work with factory to adjust fit and specs on samples so final production meets company’s expectations.
• Negotiate pricing and delivery dates with factory.
• Set pricing to ensure profit margin is within budget. -
Product Development and Design DirectorCali's Finest ClothingFeb 2011 - Jun 2014 (3 years 4 months)• Designed and developed entire line for 2012-2014 including: board shorts, walk shorts, flannels, short sleeve button up, long sleeve button up, zip up sweatshirts, t-shirts, sandals, and other accessories.
• Studied the market and made inspiration specifications for each category.
• Gathered samples to send to Asia along with design specs, trim specs, color ways and artwork.
• Traveled to the factory in China to perform quality check and finalize salesmen samples.
• Negotiated product costs and managed development timeline.
• Review products throughout the development process to ensure product quality and integrity. -
Global Footwear DesignerRip CurlJun 2008 - Dec 2010 (2 years 6 months)Responsibility:
• Worked closely with Global Footwear Chairmen (Jean Grandy) and worked closely with all regional Product Mangers: Europe (RCE), Australia (RCA), South America (RCB), and America (RCU).
• Traveled out of state twice a year to research different market trends.
• Visited the factory in Indonesia (Jakarta) twice a year for development process for two seasons Spring/Summer and Winter/Fall.
• Attended Global Footwear Meeting twice a year in Bali with all the product mangers to pick the range for each region, while making correction and changes according to regional requests.
Responsibility as a Global Designer:
• Utilize merchandise briefs to create footwear concepts.
• Sketch and render footwear concepts.
• Execute footwear designs and create footwear tech packs (Quest program).
• Creating innovative design to reduce cost during manufacturing and importing. -
Colorist/Junior DesignerAdio Footwear CompanyJun 2006 - Apr 2008 (1 year 10 months)• Worked under Footwear Design Director & the Brand Manager assisting with the footwear development process.
• Conceptual design and monitoring design throughout development process of sampling stages.
• Create footwear color ways with patterns and materials, experience in SMU requests.
• Technical drawing on paper and computer.
• Create footwear technical packages.
• Able to design shoe when given design briefs.
• Worked with overseas footwear development team.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@Michael_Kelley, member since 2008
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Followers 2
