TORRANCE, Calif. -- The Toyota Green Initiative is an environmental stewardship platform designed to empower Historically Black Colleges and Universities (HBCU) students and alumni on the benefits of adopting a sustainable lifestyle. The Toyota Green Initiative will provide multiple touch points to mobilize the collegiate audience to go green including a content-rich website (www.ToyotaGreen.com) and an HBCU campus tour.
At the hub of the Toyota Green Initiative is the interactive website ToyotaGreen.com, which will provide easy cost-saving tips on going green, eco-conscious articles, videos, campus events and volunteer programs. ToyotaGreen.com features a Promise Drive to secure personal commitments from site visitors on the reduction of their ecological footprint and adoption of a green living philosophy.
The Movement is Now Green The Toyota Green initiative (TGI) is a movement to help you find smart, simple ideas that can make an environmental impact in your community and in your life.
Working with Historically Black Colleges and Universities (HBCUs) TGI is leading the way to a better tomorrow. Our Day of Service is one example, where we invite the community, students and alumni to come together to make a difference.
The more we learn about how green issues affect our communities, the better we can shape their future.
Get involved and join the movement.
At Toyota, we have a responsibility to the community and to ourselves. Which is why we’re building cars with better fuel-efficiency—from plug-in hybrids to fuel cell vehicles.
The U.S. Environmental Protection Agency estimates that traditional hybrid vehicles use between 30 and 60 percent less fuel than traditional models.
Be kind to the planet Driving a hybrid vehicle releases fewer carbon dioxide emissions (CO2) in the environment.
Be a trailblazer When you buy a hybrid vehicle, you are leading the way for others in adopting greener technology. Find out more about our line-up of hybrid vehicles by clicking the Build a Hybrid link below, or at toyota.com/hybrid. Toyota Initiative Green Program Tour Manager (Event) The Black Entertainment Television (BET) Black College Tour. copyright@pbj Photography
At the center of the Toyota Green Initiative is an interactive website, http://www.ToyotaGreen.com, which provides easy ways to live green and to save green, eco-conscious articles, videos, campus and community events and volunteer programs. To learn more about the TGI program please visit http://www.ToyotaGreen.com.
“The Toyota Green Initiative is an extension of our key focus to support educational and environmental programs and provides our future leaders the tools and resources to be environmental stewards in local communities,” said Jim Colon, vice president of Toyota product communications for Toyota Motor Sales, U.S.A., Inc. "Continuously working towards sustainable mobility, Toyota strives to preserve the natural environment and establish systems to provide a brighter future for coming generations.”
The Toyota Green Initiative Tour will reach HBCU campuses through mobile tour sponsorships of the CIAA (Central Intercollegiate Athletic Association) and the 2011 BET Black College Tour with a fully-immersive educational experience leveraging unique elements of ToyotaGreen.com. The tour will feature a simulated recycling center and energy-efficient monitors centered around an 18-foot tree installation built of sustainable materials, powered by a solar generator.
Several Central Intercollegiate Athletic Association (CIAA) and Southwestern Athletic Conference (SWAC) schools will continue their commitment to sustainability with a one-year lease of a Toyota Prius liftback or Prius Plug-in vehicle. Each school will receive a vehicle in conjunction with Toyota Green Initiative (TGI) tour, an environmental stewardship program designed to empower the African American community. The tour travels to participating HBCUs (Historically Black Colleges and Universities) each fall to educate students and alumni on the benefits of adopting a sustainable lifestyle.
"As the Toyota Green Initiative begins we wanted to provide historically black institutions with a product that would help improve campus environment and promote sustainability. "With low emissions and improved fuel economy, we are proud to provide these HBCUs with one of the Prius family.
Creative Process Done by: Perry Bagwell JR Photography Retouching image Framework Tour Manager