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Marketing Manager, Architectural Specialties
I have a passion for design and truly enjoy every moment of navigating the new product development process, from ideation through commercialization and beyond. I believe having the ability and the confidence to communicate one's creativity is the key component in transforming creative ideas into something real. Whether it is Product Design, Architecture, Interior Design, Graphic Design or Marketing, as a Design Professional, I know the right self expression and openness to collaboration will directly lead to successful and meaningful designs.
Worked with New Product Development teams and Market Communications group to develop, commercialize, and launch new products for the Core Commercial Ceilings Business.
Lead a team in the development and implementation of a new web tool to help our internal and external customers build commercial ceiling product specifications in a much simpler way.
Worked with a team to design, develop, build, and launch a 40 foot Mobile Showroom. This included design and construction of actual product installations, a variety of digital product presentations and tools, along with a variety of display boards to tell the entire Armstrong Commercial Ceilings story.
New Product Development
Recognized the need for and developed a design process for product development in the Architectural Specialties business to improve the speed and quality of new products being launched.
Provided design services for high level custom and boutique ceiling projects for the Architectural Specialties business.
Created and lead training programs to educate Sales Managers and Armstrong Customers on the entire Architectural Specialties product portfolio.
Co-Inventor on US Utility Patents for Armstrong Commercial Ceiling Systems, Woodworks Linear and Woodworks Concealed.
New Product Development
Designed and developed new products for the Architectural Specialties business, from concept through commercialization.
Established drawing specification guidelines for all new Architectural Specialties products launched.
Developed an extensive understanding of ceiling systems installation across all Armstrong Building Products business units through full scale testing builds and training mock-ups.
Ideation, Trend, and Concept exploration, focusing on three dimensional flooring designs.
Designed fixtures and fit outs for high end retail store interiors with a specific focus on metal and wood custom fabrication.