I have a passion for design and truly enjoy every moment of navigating the new product development process, from ideation through commercialization and beyond. I believe having the ability and the confidence to communicate one's creativity is the key component in transforming creative ideas into something real. Whether it is Product Design, Architecture, Interior Design, Graphic Design or Marketing, as a Design Professional, I know the right self expression and openness to collaboration will directly lead to successful and meaningful designs.

Work Samples

  • WoodWorks Linear

  • Calla Colorations

  • WoodWorks Concealed

Work History

  • Manager of Product Design

  • Marketing Manager, Architectural Specialties Group

    Supported New Product Development for the Architectural Specialties Business from the development of business cases, thru to new product launches and post-launch with product sales tracking.

    Created a new Marketing Change Request process to help the marketing team improve the way in which we receive, track, catalog and complete internal and external customer change requests.

    Worked with Marketing Communications to develop and launch a contractor targeted e-mail campaign to promote inspiring projects and build awareness of Architectural Specialties capabilities.

    Developed a process and standard work to improve the creation, tracking, and documentation of product, packaging and sample labels for the Architectural Specialties Business.

  • Associate Marketing Manager

    Worked with New Product Development teams and Market Communications group to develop, commercialize, and launch new products for the Core Commercial Ceilings Business.

    Lead a team in the development and implementation of a new web tool to help our internal and external customers build commercial ceiling product specifications in a much simpler way.

    Worked with a team to design, develop, build, and launch a 40 foot Mobile Showroom. This included design and construction of actual product installations, a variety of digital product presentations and tools, along with a variety of display boards to tell the entire Armstrong Commercial Ceilings story.

  • Principal Designer

    New Product Development

    Recognized the need for and developed a design process for product development in the Architectural Specialties business to improve the speed and quality of new products being launched.

    Provided design services for high level custom and boutique ceiling projects for the Architectural Specialties business.

    Created and lead training programs to educate Sales Managers and Armstrong Customers on the entire Architectural Specialties product portfolio.

    Co-Inventor on US Utility Patents for Armstrong Commercial Ceiling Systems, Woodworks Linear and Woodworks Concealed.

  • Senior Designer

    New Product Development

    Designed and developed new products for the Architectural Specialties business, from concept through commercialization.

    Established drawing specification guidelines for all new Architectural Specialties products launched.

    Developed an extensive understanding of ceiling systems installation across all Armstrong Building Products business units through full scale testing builds and training mock-ups.

  • Staff Designer

    Ideation, Trend, and Concept exploration, focusing on three dimensional flooring designs.

  • Sales, Design and Engineering

    Designed fixtures and fit outs for high end retail store interiors with a specific focus on metal and wood custom fabrication.

Education

  • Philadelphia University

    • Bachelor of Science Industrial Design
    • 2002 - 2006

Specialties

Affiliations

IDSA

Awards

Merit Award Finalist- Philadelphia University

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