Bailey Works : Print/Billboard - An advertisement to be placed in niche market magazines, and on select walls or billboards in high pedestrian/bicycle traffic areas. The ads will be designed to introduce the product to the international market and direct the reader to participate in an online contest to win a custom handmade courier bag.
The contest will consist of consumers posting photographs of what they carry daily in their bag or hosting video of what they could carry in a Bailey Works bag in 30 seconds with no assistance.
Full Size (highres_width x highres_height)
Bailey Works : YouTube Channel - A YouTube page would be generated from video entries submitted on the contest website. These video submissions would then be picked from the participant entries and edited with a voice over mentioning the contest and personalized based on video content.
Example: “Marco says he can carry more stuff in his Bailey Works bag in 30 seconds then you". (show video clip)
“Marco took the challenge, now what can you fit in your Bailey Works?”
Bailey Works : Contest Mini-site - A mini website created to host the contest. The main page would introduce the contest, review the rules, and give the option of uploading a picture or video to the gallery space. The picture contest and video challenge pages will allow interaction by viewing contest entries and voting on favorites. At the end the winning entries with the most votes would get to create their own personalized Bailey Works bag.
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