Ola Gillfelt

Graphic Designer/Art Director — Malmoe (at the moment), Sweden

Portfolio

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Swedbank Kartdrome - DDB Invitation - Proposal Brief: Create a fresh visual approach. Concept: Based on the aesthetic look of the racing helmet and it's function, three pictograms that sums up the race itself and a golden colour to give the invitation an exclusive feeling. Copywriter: Ulrika Rupa Account Manager: Egija Krisjane
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Dobeles - DDB Corporate Identity - Pitch Proposal Brief: Create a new company identity look and feel for the grain company Dobeles Dzirnavnieks. Concept: Based on the main product (grain) of the company, the golden colour of the grain and a font that associates to baltic heritage and nostalgia. Creative Director: Vairis Strazds Account Director: Janis Rungulis http://www.dzirnavnieks.lv
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Gardigan - DDB Outdoor Ads Brief: Promote the Gardigan products in a tasty and colourful way. Concept: To display the different products with a slight touch of latvian heritage through graphic devices. Creative Director: Vairis Strazds Copywriter: Vairis Strazds Co-Art Director: Armands Zelchs Account Director: Toms Lembergs Account Manager: Ilze Osane http://www.gardigan.lv
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LMT iBirojs - DDB Outdoor Ads - Original proposal Brief: Create an interesting campaign approach for LMT iBirojs (Internet Office). Concept: The idea is to communicate the message that you can change your everyday stressful city environment to a rural area, and still be able to be connected and work. Creative Director: Vairis Strazds Copywriter: Vairis Strazds Account Manager: Liga Danilevica http://www.lmt.lv
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LMT iBirojs - DDB Envelope - Original proposal Brief: Create an interesting campaign approach for LMT iBirojs (Internet Office). Concept: The idea is to communicate the message that you can change your everyday stressful city environment to a rural area, and still be able to be connected and work. Creative Director: Vairis Strazds Copywriter: Vairis Strazds Account Manager: Liga Danilevica http://www.lmt.lv
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LMT - DDB Corporate Identity - Proposal Brief: Propose a new identity for Latvia's biggest telecom company LMT. Concept: Based on forward movement, symmetry, dynamism, power and a corporate look. The brand mark communicates sent and received signals. The brand mark symbolizes as well, an abstract shape of a butterfly in flight, implying an industry in constant transformation. Creative Director: Vairis Strazds Account Director: Daina Palmbaha-Dziguna http://www.lmt.lv
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LMT - DDB Corporate Identity - Proposal Examples with the proposed new identity: Signage, sponsor event, business cards and packshot. Here we see as well the use of the original company complimentary orange colour. Creative Director: Vairis Strazds Account Director: Daina Palmbaha-Dziguna http://www.lmt.lv
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Gutta - DDB Web - Pitch Proposal Brief: Create a web design (a competition) for the juice company Gutta based on the idea "What Kind Of Fruit Are You?". Concept: Based on a funny portrait comparison, the Gutta colours and the fruit as the core. Creative Director: Vairis Strazds Account Director: Janis Rungulis http://www.gutta.lv
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BUFPI - DDB Corporate Identity Brief: Create an identity for BUFPI (Biomehanikas Un Fizikalo Petijumu Instituts), an institute consisting of young latvian scientists focused on three different directions: Optical electronical science, energy and the science of vision. Concept: Based on BUFPI's three directions, a modern soft font and a colour scheme that follows the fundamental RGB structure. Account Director: Janis Rungulis Acknowledgment: Work of the Month (Oct 2009) at DDB Worldwide Latvia.
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BUFPI - DDB Corporate Identity - Business Cards Brief: Create business cards for BUFPI (Biomehanikas un Fizikalo Petijumu Instituts), an institute consisting of young latvian scientists focused on three different directions: Optical electronical science, energy and the science of vision. Concept: Based on the created identity for BUFPI with a structure where the different directions will be on the flipside for each member. Account Director: Janis Rungulis
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BUFPI - DDB Web - Proposal Brief: Create a webpage idea for BUFPI (Biomehanikas Un Fizikalo Petijumu Instituts), an institute consisting of young latvian scientists focused on three different directions: Optical electronical science, energy and the science of vision. Concept: Based on the created BUFPI identities colour scheme and the three different directions. Account Director: Janis Rungulis
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Transport Systems - DDB Web - Proposal Brief: Create a webpage idea for Transport Systems, an alliance of six well-known latvian building companies. Concept: Based on a strong visual approach and structure, where the opening page has an interactive slideshow. Account Director: Toms Lembergs Account Manager: Ilze Osane
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DDB - Greeting Cards - DDB Promotional Design Brief: Create greeting card designs for DDB. Concept: Based on a play with the DDB degree symbol. Acknowledgment: Design of the Month (June 2009) at DDB Worldwide Latvia.
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Snickers - Sahtel Magazine - DOMINO BBDO Publication - Print Brief: Create an ad for the Estonian extreme sports magazine Sahtel. Concept: To communicate the active Snickers experience that keeps you going.
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Snickers - Sahtel Magazine - DOMINO BBDO Publication - Print Proposals Brief: Create an ad for the Estonian extreme sports magazine Sahtel. Concept: To communicate the active Snickers experience that keeps you going.
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Snickers - Triecienspeks Magazine - DOMINO BBDO Publication - Print Brief: Create an ad for the extreme sports magazine Triecienspeks. Concept: To communicate the active Snickers experience that keeps you going, a Snickers band aid was developed and used as an interactive part of the ad. Copy/Idea: Ola Gillfelt - Kaspars Staskevics Creative Director: Darlan Moraes Jr. Awards: GOLDEN HAMMER International Advertising Festival 2008, Diploma (Shortlisted) ADWARDS - Latvian Art Directors Club Award 2009, Diploma (Shortlisted)
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Snickers - Conquer Sahara With Snickers - DOMINO BBDO Web - Wallpaper Brief: Create a set of wallpapers for the Snickers campaign "Conquer Sahara With Snickers". Concept: To communicate the active Snickers experience and the feeling of being up for anything when living life to the fullest. Creative Director: Darlan Moraes Jr.
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Snickers - Crack The Code! - DOMINO BBDO Campaign (Poster, leaflet, backingcard, wobbler) Brief: Conceptualize an idea for a cool and attractive Snickers trade campaign for the Baltic States. Concept: The tagline "Crack The Code!" is communicated visually through pop cultural references to the tv show "Prison Break" and its environment. Copywriter: Janis Freimanis Creative Director: Darlan Moraes Jr.
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Snickers - Defy The Gravity With Snickers/Conquer The Winter With Snickers - DOMINO BBDO Campaign - Proposals Key visuals for two different conceptual Snickers campaign ideas Brief: Visualize the concept ideas. Concept: "Defy.." has its foundation in a clean , but funky vector based solution communicating the feeling of defying gravity. "Conquer.." puts forward the feeling of having conquered a mountain and putting the flag on the top, as the ultimate proof of the victory. Copy/Concept: Janis Freimanis - Kristaps Rozitis Creative Director: Darlan Moraes Jr.
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M&Ms - M-Day! - DOMINO BBDO Campaign - Proposal Key visual, banner, cutout, membership card, coaster etc for a conceptual M&Ms campaign idea Brief: Visualize the concept idea. Concept: Based on the idea of buying M&Ms and winning a whole day at the cinema, and the colourful world of M&Ms. Copy/Concept: Janis Freimanis - Kristaps Rozitis Creative Director: Darlan Moraes Jr.
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Whiskas Junior - DOMINO BBDO Campaign (A4 poster, A2 poster, wobbler) Brief: Create a trade/print campaign for Whiskas Junior. Concept: The tagline "Awaken the instincts of your little tiger with tasty Junior meals!" is communicated through a graphical wildlife environment that fits the brand. Copy: Janis Freimanis Creative Director: Darlan Moraes Jr.
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Sheba - Summer Activation/Lottery - DOMINO BBDO Campaign (Poster, leaflet, folded giftcard, backingcard etc) Brief: Conceptualize and visualize a summer activation/lottery Sheba trade campaign. Concept: Based on the identity and the general feeling of the Sheba brand. Copywriter: Elina Eglite Creative Director: Darlan Moraes Jr.
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Lattelecom - Mazcenas Dators! - DOMINO BBDO Campaign (Poster, A4 Ad, Bus Hanger, Web banner etc) Brief: Visualize a lowprice computer campaign. Concept: Based on simplicity and the core of first moments in life, such as "Your first friend was unforgettable, so is your first computer." Co-Art Director: Verners Timosko Copywriters: Kaspars Staskevics - Dina Preisa Creative Director: Darlan Moraes Jr.
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Lattelecom - 0 Santimi - DOMINO BBDO Campaign - Print Brief: Visualize the concept idea of "Zero Santimi" (Latvian currency) in print ads. Concept: A set of chosen objects with natural holes in them, were shot in proper environments to communicate the message. Copywriter: Dina Preisa Creative Director: Darlan Moraes Jr.
Lattelecom - Mazcenas Dators! - DOMINO BBDO Campaign - TV Commercial Brief: Create a TV commercial for the lowprice computer campaign. Concept/Idea: Based on the idea that the first computer is portrayed as a newborn baby, which is the twist in the commercial. Concept/Idea: Ola Gillfelt/Art Director - Kaspars Staskevics/Copywriter Creative Director: Darlan Moraes Jr.
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DOMINO BBDO - Christmas Wallpapers - DOMINO BBDO Web - Wallpapers Brief: Create designs for DOMINO Christmas Wallpapers. Concept: Based on the retro feeling of Christmas and its classic elements.
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C.U.T. Restaurant & Bar - Corporate Identity Brief: Create a modern and striking logo for C.U.T. Restaurant & Bar at the Reval Hotel Elizabete in Riga/Latvia. Concept: The burning steak knife is a combination of the two most important tools at a grill restaurant. The flame and the knife. The flames contains of two meanings, the warmth of a nice grill restaurant environment, but also being the actual tool that cooks the meat. The steak knife is the second tool that is needed for a proper meat dish experience.
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Guns Of Thought - Promotional Design Brief: Own brief for a T-shirt design/Screenprint. Concept: Based on my own graphical idea/approach in a combination with quotes from chosen writer/philosophers.
Rejected - Promotional Design
Brief: Create a poster with the theme "Rejection" for the Salon Des Refusés/AIGA competition 2009.
Concept: Based on the true feeling of heartbreak...
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Ode To Australia - Promotional Design Brief: Create a poster for a personal event. Concept: Based on a simple, yet striking visual idea.
Ms. Grindhouse - Promotional Design Brief: Own brief for a T-shirt design. Concept: Based on the recently hyped Grindhouse cinema concept.
Nature & Environment - Promotional Design Brief: Create a T-shirt design based on nature and environment for a competition, created by the swedish clothing company Lager 157. Concept: Based on the idea of the world being a heart and the nature its orbit. www.lager157.com
Obscuris Vera Involvens - Promotional Design Brief: Create a t-shirt design for the Indonesian based company PropagandaKompanie. Concept: Based on the swedish moose and the sumatran tiger and their cultural heritage, 60s filmposters and quotes for reflection. The text says "Obscuris Vera Involvens" = Obscurity Envelops Truth.
RustyBeat - Promotional Design Brief: Refresh the existing logo for the neobeat band RustyBeat. Concept: Based on the old band symbol (dromadary) in symbiosis with a new striking font.
Le Retour Aux Sources - Promotional Design Brief: Create a t-shirt design for the french publishing house Les Retour Aux Sources. Concept: Based on the slightly aggressive and political line of the company, and the name "Return to the sources" implies of going back to the soil/back to the roots, with a typography that feels a bit "revolution".
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Le Retour Aux Sources - Corporate Identity Brief: Create a corporate identity for the french publishing house Les Retour Aux Sources. Concept: Based on the slightly aggressive and political line of the company, and the name "Return to the sources" implies of going back to the soil/back to the roots, with a typography that feels a bit "revolution".
Crise Ou Coup D'etat? - Publication Design Brief: Create a cover design for the book "Crise Ou Coup D'etat?". The book addresses the idea that the present crisis was planned by an oligarchy to take control of the world governance. Concept: Based on 4 different attached brickwall images, showing a slightly surreal construction, pointing out the absurd way of how we are trapped in the world we know and how strange the world is becoming. The text says "Mankind is trapped in a wall and you are a brick in that wall".
Eurocalypse - Publication Design
Brief: Create a cover design for the book "Eurocalypse". The story talks about a European collapse after a financial crisis and the war between the "Government" and "La Fraction". 
Concept: Based on a cracked rock, representing the fight for land and as well a divided/falling apart Europe and the two sides. The torn EU flag (due to the crack), implies as well the divided Europe.
La Question Raciale - Publication Design Brief: Create a cover design for the book "La Question Raciale". The book makes a marxist -type analyse about the race question in western societies. Concept: Based on an image of a man split in half, being both white and black, and arrows that represent the decrease of work and the increase of capital in this everlasting chaotic process where race is as well a part of if.
Manuel de L`heretique - Publication Design Brief: Create a cover design for the book "Manuel de L`heretique". The book presents several critical thoughts on political correctness. The book draws parallels between pc and the burning of heretics in the past as a tool to protect a social order from the danger of telling the truth to the people. Concept: Based on an image of a burning & ducktaped dollhead, to communicate how society/governments treats us as puppets to make sure that the truth is not coming out via pc.
Choc et Simulacre - Publication Design Brief: Create a cover design for the book "Choc et Simulacre". The book provides evidence based facts concerning Western propaganda against Iran. Concept: The eagle represents the Western world in attack mode and the top of the mosque represents Iran.
Crise Economique Ou Crise Du Sens? - Publication Design Brief: Create a cover design for the book "Crise Economique Ou Crise Du Sens?". The book is a philosophical and anthropological analysis of the crisis. The analysis is illustrated by concrete exemples and testimonials of people with an experience of crisis in different parts of the world. Concept: Based on a brickwall that has caved in, thus a metaphor for the crisis. The bricks are the global building blocks of life/the infrastructure that needs to be rebuilt.
La Comédie Economique - Publication Design Brief: Create a cover design for the book "La Comédie Economique". The book is stating the theory in french author Michel Houellebecq's books, that the modern economy is a comedy where "playing a character" is more important than doing the job. Concept: The people behind the global financial structure are twofaced with one side being the joker. The cover shows a 50 dollar note (Ulysses S. Grant looking like a Joker) representing the global economy and it's people behind it.
Le Conflit Israélo-Palestinien - Publication Design Brief: Create a cover design for the book "Le Conflit Israélo-Palestinien". The book is about The Israel-Palestinian conflict, from the origins of Palestine to their demand of joining the UN. Concept: The idea is based on the fact that Israel has been "blindfolding" Palestine in the conflict, and as well an ironic comment to the claim that justice is "blind". The blindfolding draws parallells as well to all the victims having faced their execution.
Les Secrets De La Reserve Federale - Publication Design Brief: Create a cover design for the book "Les Secrets De La Reserve Federale". The book is about the plot of international bankers that led to the creation of The Federal Reserve in 1913 and the consequences of this: 2 world wars and a financial crisis. Concept: The split up blood stained dollar bill shows how the world has been divided by the creation of The Federal Reserve and the consequences.
Le 11 Septembre N'a Pas Eu Lieu... - Publication Design Brief: Create a cover design for the book "Le 11 Septembre N'a Pas Eu Lieu...". The book exposes facts about the official version of 9/11 and the following developments in the aftermath. The book talks as well about agressive international US policies and the change in the domestic policy with limitations of liberty and increase of control over the people. Concept: The idea is based on USAs wish to maintain world control, acting like "Big Brother". They disguise themselves as a country and in this disguise USA takes all sorts of action both internationally and domestically. The flag and the eyes together looks also like a hood, thus to hide their true identity. The number 11 poses as the World Trade Center.
Perspectives Libres No. 1 - Publication Design Brief: Create a cover design for the book "Perspectives Libres No. 1". Issue number one criticize EU and EU institutions, comparing them to prisons for the people of the EU. Concept: The cover shows a prison camp, relating to the main topic. To put focus on the personal opinions/thoughts in the book, the masthead logo was created with a handwritten font.
Perspectives Libres No. 2 - Publication Design Brief: Create a cover design for the book "Perspectives Libres No. 2". Issue number two puts the focus on Russia and hope vs risk concerning the development of the country. Concept: The cover shows an orthodox cross, as a symbol of Russia, the main topic of the book.
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Libres - Corporate Identity Brief: Create a new logo/header for the book/magazine Libres. Concept: Based on the word itself, meaning "Free" in french, they idea was to find a font in a handwritten style to get the feeling of being upfront and personal in the visual communication. The font Buffalo Nickel was reworked to be smoother and have a proper flow between the letters. The colour of the logo carries a dynamic structure, thus it would change for each issue.
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New Born By Lindex Corporate Identity - Proposal Brief: Propose an identity for the new Lindex brand "New Born". Concept: Based on playfulness, simplicity and a typographic solution (Doctor Soos Bold, WhichWay and Spicy Rice) that fits the brand name in a combination with a brandmark (a face of a toddler).
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Bryllup Fotograf (Wedding Photographer) - Corporate Identity Brief: Create a corporate identity for wedding photographer Christian Aas and Elisabeth Harvey. Concept: Based on an old classic Hasselblad camera model and the growth & organic beauty that surrounds and follows a wedding.
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It Is Only Rock N Roll.... Calendar 2004 - Promotional Design - QCA Brief: Create a calendar for 2004. Concept: Based on 12 well known artists mug shots and their arrests in each month.
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The Shins - Promotional Design Brief: A competition to create a poster for the american band The Shins. Concept: Based on the cultural heritage in the city of Boston, Paul Revere, 60s music and 60s filmposter design.
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Club Afrodicted - Promotional Design Brief: Create a poster and flyer for a club event. Concept: Based on african/middle eastern vibes and symbols that represents the band RustyBeat and the musicgenre Afrobeat/Neobeat in a combination of striking typography and powerful colours.
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The Velvet Underground - Web Design - QCA Brief: Create a Flash web site. Concept: Based on The Velvet Undergrounds - Loaded - album cover, the New York subway and surrealism.
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Mix - Milkfruit drink - Corporate Identity/Packaging Design - QCA Brief: Create an identity and packaging for a milkfruit drink. Concept: Based on a playful typography, strong colours and milk bubbles.
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BIFF - Brisbane International Film Festival - Publication Design - QCA Catalogue cover, contents page and spread Brief: Create a new look and feel for BIFFs publicity 2005. Concept: Based on the five senses, that are activated during a film festival visit.
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NEW YORK CITY 2012 - Promotional Design Brief: Own brief for posters. Concept: Based on my own photography from a trip to New York in combination with a typographic approach to communicate certain parts of the city.

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