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Chilli

Stress has always been of an interesting topic of my own. It is a phenomenon that we are familiar with by living with and using it almost everyday. We always complain about stress. However, we tend to assimilate everything to stress and few people know exactly its real nature and definition. Stress has always been equally linked with a negative connotation. Consequently, I identified that the most common physical and psychological stressor in the workplace is work overload. As for the second stressor, it is feeling undervalued at work, which is associated with boredom.
WHY CHILLI?
The chilli is a metaphoric object for eustress; the positive stress. It really defines the personality of eustress. I found various similarities between both, through neurotransmitters and feelings.
WHAT IS ‘CHILLI’?
‘Chilli’ represents the exciting & dynamic and positive stress. It consists of pushing human endeavour, by offering its target audience numerous challenges, which go up in levels.

©PamelaAyoub

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Pamela Ayoub
Graphic Designer & Brand Consultant Beirut, Lebanon