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  • Paul FitzZaland

    Imagination Wizard

    Victoria, Canada

My name is Paul FitzZaland. I am an industrial designer, illustrator and model maker with over 16 years of professional experience in the toy and juvenile products industry. I've worked for and/or with Mattel/Fisher-Price, Sesame Workshop, MARVEL, HIT entertainment, and Nickelodeon to name a few. I currently live and work on a small island surrounded by Killer Whales. I'm always interested in new projects. I hold an Industrial Design degree from Emily Carr University of Art + Design, an Associate’s Degree in Biochemistry from Camosun College, and a bunch of other certificates for everything from Advanced 3D Modelling (Solidworks) to Marine Standard First Aid. I also have some sad-looking participation ribbons for high school cross country - but that’s not relevant. What is important is that I have spent my whole life imagining, creating, making, and doing. It doesn’t matter if the project is big or small I always commit wholeheartedly to it success. What have I done? Well, for several years I worked on staff at Mattel Fisher-Price in New York as a toy designer with their highly successful Sesame Design Team. After deciding to return to BC I continued to freelance to the toy industry while expanding my practice to include book design, children’s illustration, product design and animation. There’s also been a website or two designed along the way. I’ve curated a series of short film festivals, designed sets for plays, written electronic music (see: https://soundcloud.com/lofi_r0b0t_b0y ) , designed puppets, and created a series of educational comic/activity books for a Nutrition in Schools program sponsored by Kin’s Farm Markets & Cobs Bread. I’ve also set up my own small model shop where I make toy prototypes and create custom parts for restorations. Today I live with my wife and two children on Salt Spring Island. When I’m not designing or making something I’m usually hiking along the beach or out at sea with the local Marine Search and Rescue unit (RCM-SAR 25). I’m currently looking to add some new clients to my freelance roster. I’m always happy to meet in person or online to discuss myself and my skills and how they will benefit your project . Older work can be found at www.paulfitzzaland.com or www.designasaurus.net Current samples of my work and references will be supplied upon request. Thank you for your time. Best regards, Paul

Work Samples

Work History

  • Owner / Principal Designer

    Principal designer providing industrial design, illustration, and model making services.
    Clients have included Mattel Fisher-Price, H.I.T. Entertainment, Swirl Designs, COBS Breads, Kin's Farm Markets, NSI International and others.

    Specialty services include product art and label graphics for the toy and juvenile products industries. We also provide content design and prototyping.

  • Freelance Designer

    Freelance Designer hired to work on toy projects including Nickelodeon's Floam and GAk lines. Also worked on proprietary Glo Blox brand.

  • Co-owner & Principal Designer

    • Paul & Ben Greetings Inc.
    • Vancouver, Canada
    • Apr 2005 - Jan 2009 (3 years 9 months)

    Co-owner and Principal designer of a boutique greeting card company.
    We designed and produced small and medium-sized runs of artisan greeting cards and stationary products.

  • Principal Designer

    • SFi Designs LLC
    • Richmond, Canada
    • Jul 2004 - Jan 2009 (4 years 6 months)

    Hard goods design for licensed children's furniture and accessories.
    Licenses included Disney, Sesame Street, Nickelodeon, MARVEL, and NASCAR.
    Customers included Walmart, Toys-R-Us, and Costco.

  • Instructor

    Sessional Instructor for Emily Carr's Design Department and Continuing Studies program. Course taught include "Introduction to Design", "Toy Design", "Illustration for Design", and "Design Process".

  • Principal Designer

    • Global Innovative Services (GIS)
    • Vancouver, Canada
    • Sep 2003 - Jul 2004 (10 months)

    Hard goods design for licensed children's furniture and accessories.
    Licenses included Disney, Sesame Street, Nickelodeon, MARVEL, and NASCAR.
    Customers included Walmart, Toys-R-Us, and Costco.

  • Staff Designer

    Staff Designer with the Sesame Design Team responsible for several product lines including Elmo's World, Dora the Explorer, and Blue's Clues.

    Hard and Soft Goods


  • Emily Carr University of Art and Design

    • Bachelor of Design Industrial Design
    • 1996 - 2001

    Major in Industrial Design Minor in Graphic Design

  • Camosun College

    • Associate of Science Biochemistry
    • 1992 - 1995

    Completed an Associate's Degree in Biochemistry with a minor in Biology.