PedroVald: A Senior Art Director with a reputation for generating “the big idea,” Pedro’s understanding of current design and marketing trends combined with his profound understanding of traditional media and new technologies give him a unique perspective…one that generates award winning work that keeps clients and consumers engaged. For the past 15 years he has crafted award winning print, digital and broadcast solutions for brands with household names like, The Miami Dolphins, Nissan, Chevy, Royal Caribbean International, Azamara Cruises and many others. A painter and illustrator with a deep appreciation of art history and cultural trends, Pedro’s inspiration comes from a wide range of sources. You’ll see it in his compelling logo designs. His dead-on print executions. And experience it firsthand in his brilliant interactive web designs.

Work Samples

Work History

  • Sr. Art Director

    • StudioVald
    • Miami, FL

    Art Direct, design and strengthen brand identities for a diverse range of clients. Develop all phases of creative projects from concept through execution. Deliverables include: Collateral, Websites, Logos, Brochures, Flyers, DM and OOH. Clients: The Caldwell Group, Aphrodite Cosmetic Center, iCreatives and CEMO Cosmetic Center, among others.

  • Art Director & Digital Designer

    • Royal Caribbean International
    • Miami, FL
    • Present

    Effectively provided in-house Art Direction and digital design for Royal Caribbean International, the world's second largest cruise line. Developed and designed: Brochures & Catalogs, Collateral, Web Sites, Banners, E-mail, Direct Mail, Tradeshow Graphics, Logos, Interactive and Print solutions-all for B2B and B2C audiences. * Generated rave client reviews for collateral design for New Ship Launch * Recognized for innovative web redesigns that increased site traffic Brands: Royal Caribbean, Celebrity Cruise Lines, Azamara Cruises

    • Zimmerman Adv
    • Fort Lauderdale, FL

    Collaboratively provided design direction and award-winning thought leadership to numerous multimillion dollar accounts. Headed up 7-member design team to create 360-degree campaigns across all media channels, including broadcast, product, print and digital. Brands: Miami Dolphins, Crocs, Fury By Crocs, HHGregg, Nissan Motors, Bonds Jewelers and many others.

  • Creative Advertising

    • Cohen and Company
    • Miami, FL

    Initiated and developed advertising campaigns, designed and built corporate identities and developed interactive digital solutions for real estate industry clients. Articulated design vision and rationale clearly to clients and design teams. Brands: US Homes, Crosswinds, Shoma Homes and Lennar.

  • Art Director, Illustrator

    • Lefevre Studios
    • New York, NY

    Provided Art Direction and technical and artistic illustrations for bronze reliefs used for corporate and public art spaces. Collaborated with artists, architects, community groups, civic organizations and government agencies to create and design essential images within strict production guidelines.

Education

  • Pratt Institute

    • B.F.A Communication Design
    • 2001

Specialties

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