Michael Gamstetter

Gammi Sport: Founder and sole employee at start-up brand focused on developing and marketing a line of retro-road inspired soft and hard goods.
Freelance: Product design, graphic design, feature writing, copy writing, copy editing and technical writing for The Freshly Minted, Lagree Fitness, IRC, Güp Industries, Peloton Magazine and others.

Brand Manager/Product Manager/Sr. Graphic Designer—Full Time 40+ h/w
• Drove the direction of the development of new consumer products as well as the introduction of new and legacy brands to consumers and distributors.
• Responsible for communicating product direction to sales and marketing, acting as product expert through market research and tracking sales trends and coordinating product development with product design engineering and manufacturing.
• Set the visual and aesthetic directions of the brands and worked with graphic designer to implement them across all product graphic design and marketing collateral.
• Created proposals and design concepts for evaluation by product, sales and marketing teams.
• Designed bicycle components.
• Designed graphics, decal artwork and selected colors and finishes for frames, bikes and components.
• Designed POP, POS and other signage.
• Designed event collateral including banners, canopies, flags and signage.
• Designed team jerseys, T-shirts and other race and active ware.

Brand Manager/Product Manager/Graphic Designer—Full Time 40+ h/w
• Set the visual and aesthetic directions of the brands and worked with graphic designer to implement them across all product graphic design and marketing collateral.
• Created proposals and design concepts for evaluation by product, sales and marketing teams.
• Designed graphics, decal artwork and selected colors and finishes for frames, bikes and components.
• Designed and spec’d the Airborne’s bike line, working with manufacturers in Asia.
• Designed event collateral including banners, canopies, flags and signage.
• Designed team jerseys, T-shirts and other raceware.
• Worked with professional athletes and teams.
• Attended numerous events such as Sea Otter Classic, Crankworx Whistler, BMX World Championships.

Creative Design Director/Product Designer/Marketing Manager—Full Time 40+ h/w
As a cofounder of Box Components, I wore many hats and had numerous responsibilities. Initially, I was responsible for creating the brand image and setting the visual and aesthetic direction for the new component maker, including handling all product design and graphic design.
• Designed, oversaw the design of, or collaborated on the design of more than 100 new bike components. The design process included market research, creating design mood boards and presenting concepts to management, creating aesthetic design solutions and initial concepts, sketching, 2D drawing, 3D rendering, prototyping, graphic design and staying aware of styles and trends, including color and materials.
• Designed logos, packaging, consumer catalogs, print and digital ads, team apparel, vehicle wraps, event and trade show collateral.
Product Designer/Manager: Developed and refined complex concepts and specifications to meet consumer needs and brand guidelines.
• Worked with manufactures in Taiwan, China, Japan and the U.S. to ensure on-time product delivery.
Brand Manager: Successfully introduced and positioned Box as an aspirational brand while simultaneously re-introducing and repositioning Promax as a high-end, high-value brand.
• Successfully introduced a new aesthetic to the notoriously conservative and fickle BMX market.
Marketing Manager: Planned, tracked and managed media buys, website content, catalog production, trade show and event marketing, media relations, press releases, dealer communications, social media.
• Managed event sponsorships, including number plate sponsorship of the UCI BMX World Championships, World Cup Series and Rio Olympic Games.
• Supported more than 100 professional and amateur athletes.

Marketing & Communications Manager—Full Time 40+ h/w
• Responsible for all marketing duties associated with eight bicycle-related brands such as team, athlete and event sponsorships, copy writing, media buys, website content, catalog production, trade show and event marketing, product development, market research, media relations, press releases, dealer communications, social media, budgeting.
• Designed new products, soft goods, print advertisements, product graphics and frame paint schemes, team jerseys, helmet paint schemes.

Editor-in-Chief, Bicycle Retailer & Industry News—Full Time 40+ h/w
• Started at BRAIN as senior editor and worked my way up to managing editor, editor, then editor-in-chief.
• As editor-in-chief, managed editorial staff, free lancers, contract writers and art department personnel while setting the tone and direction of the world’s leading bicycle industry trade magazine while also researching, writing and editing articles. Worked with the publisher to conceive, develop and launch new business opportunities. Worked with editorial staff, production managers and printers, ensuring timely shipment and delivery of 22 magazines and numerous Show Dailies each year.

Associate Editor/Graphic Designer: Designed and implemented systems saving more than $10,000 per issue. Researched, wrote, edited and translated articles and laid out the magazine.